Asia
Indian Esports stakeholders reflect on historic year for video-gaming industry; share outlook for upcoming year
A groundbreaking year for Indian Esports, marked by participation in the Asian Games 2022, witnessed global triumphs, mainstream recognition, and brand investments, laying the foundations for a successful 2024
The year 2023 has been defined by a multitude of key events and accomplishments for Indian Esports. The ‘Leveling up: State of India Gaming FY’23’ report by Lumikai in collaboration with Google states that India was home to 568 Mn gamers in FY23. The country’s gaming market hit $3.1 Bn in FY23 and is projected to reach $7.5 Bn by FY28, growing at a CAGR of 20%.
The Indian contingent’s participation in the Asian Games 2022, where Esports debuted as an official medal sport, and the remarkable fifth-place finish secured by the League of Legends team emerged as the year’s crowning achievement that showcased the nation’s Esports prowess on the international stage. S8UL, India’s premier Esports organization, added to this triumph by winning the first-ever ‘Global Impact on Mobile Gaming’ at the MOBIES Awards as well as the ‘Content Creator of the Year’ award at the global Esports Awards 2023.
Mr. Animesh Agarwal aka 8Bit Thug, Founder and CEO of 8Bit Creatives and S8UL, reflected on these milestones, stating, “The recognition on the global stage including our country’s talented contingent competing at the Asian Games 2022 and S8UL achieving unprecedented success elevated the industry’s status. The stigma surrounding gaming as a career choice has dissipated, opening new opportunities for aspiring gamers and legitimizing Esports as a viable and respected profession.”
The year also witnessed a transformative influx of brands into the Esports ecosystem, with notable examples such as IQOO SOUL’s historic title sponsorship with Team SOUL. Mr. Animesh Agarwal highlighted the significance, saying, “The increasing involvement of non-endemic brands, their entry into the gaming space, and the rise of official tournaments have reshaped the industry’s landscape. IQOO SOUL’s title sponsorship with IQOO highlights the expanding horizons of Esports sponsorships with brands across all domains. The influx of non-endemic brands brings both financial support and broader visibility to gaming creators, organizations, tournaments, and other Esports events.”
The amendments made to the Information and Technology (IT) Act by the Indian government played a pivotal role in distinguishing Esports from real money gaming (RMG). This recognition provided legitimacy to the sector, leading to increased sponsorships and investments.
States like Madhya Pradesh, Bihar, and Uttar Pradesh have also taken proactive steps, with initiatives such as the country’s first esports academy and tournaments. Educational institutions have also embraced Esports with the inclusion of Esports in the curriculum.
Sharing his thoughts on these developments, Mr. Lokesh Suji, Director of Esports Federation of India (ESFI) and Vice-President of Asian Esports Federation (AESF) commented, “The future of Esports is exceptionally bright in India. Through the consistent efforts of ESFI, the Indian government officially recognized Esports as a multi-sport event and categorized it under the Ministry of Youth Affairs and Sports in December 2022. Beyond official recognition, infrastructure development is a critical factor for the sustained growth of the Esports industry. The initiatives by our government and numerous states have laid the groundwork for potential financial backing and infrastructure growth in the coming years. Esports now proudly stands alongside the traditional sports of the country, attracting more players and sponsors to the industry.”
After its temporary hiatus, the triumphant return of Battlegrounds Mobile India (BGMI) this year was an instrumental factor for the Indian Esports industry. Emphasizing the resilience and growth, Mr. Rohit Agarwal, Founder & Director, Alpha Zegus noted, “Content solutions have been our top priority in 2023, and it has been an incredible year for us. Titles like BGMI had a comeback that boosted the Esports industry by more than 4x factor, while publishers like RIOT took serious efforts and made massive investments into the Indian gaming space. In numbers, we generated more than 400 pieces of quality content for our partners and saw a 300% growth in content solutions as compared to 2022. In 2024, our efforts are going to continue towards content solutions and experiential marketing, expanding our base to different regions, and bringing more quality to our work.”
As Esports continues its ascent as a global phenomenon, the inaugural Esports World Cup 2024 and the entry of streaming giants like Netflix and YouTube into gaming signal a revolutionary shift for Indian esports in the upcoming year. The convergence of these factors coupled with other trends promises a dynamic and transformative year ahead.
Asia
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
Two of Indian esports and gaming’s biggest personalities, Jonathan Amaral (Jonathan) and Ujjwal Chaurasia (TechnoGamerz) are all set to lock horns in an electrifying clash of eFootball at DreamHack India 2024 which will be taking place at the Hitex Exhibition Centre in Hyderabad from November 15 to 17.
Having consistently made his mark in national as well as international tournaments, Jonathan is celebrated not only as one of India’s top esports athletes but also as a prominent content creator, with 6.5 million subscribers on YouTube. TechnoGamerz, on the other hand, stands as one of the biggest gaming creators globally, with an impressive 43.2 million YouTube subscribers.
This match-up, bringing together two icons of the Indian gaming ecosystem on the virtual pitch will be one for the ages. Fans of both stars can expect an intense display of skill, strategy, and passion for the game as both gamers compete for glory.
In addition to the exhibition match, Konami Digital Entertainment Co., Ltd. (KONAMI), the leading video game developer and publisher from Japan will also be hosting other exciting activities at the eFootball zone at DreamHack India 2024. These will include:
- 1v1 Matches: Attendees will be able to test their skills against friends and other players in thrilling 1v1 eFootball matches.
- Game Demonstrations: An in-depth look at eFootball through live demonstrations led by Konami’s gaming gurus. The one-stop spot to gather valuable insights and pro tips to elevate your gameplay in eFootball.
- Trivia Challenges: Put your knowledge to the test with trivia challenges that will run throughout the event, offering participants a chance to win exciting rewards.
- Crowd Engagement Activities: Real-life football activities like juggling and dribbling challenges to bring the stadium experience to the Hitex Exhibition Centre floor.
- Influencer Visits and Exhibition Matches: A line-up of top influencers will stop by for exhibition matches, fan meet-and-greets, and exclusive gaming sessions, keeping the energy high throughout the event.
- Exclusive Merchandise Giveaways: From trivia and 1v1 matches to game demonstrations, every activity gives participants a chance to win limited-edition eFootball merchandise.
Whether you’re looking to cheer on your favorite star, learn new techniques, or grab some amazing merch, the eFootball zone at DreamHack India is the place to be.
This year’s DreamHack India is all about passion, competition, and community, and Konami is proud to bring fans closer to the world of eFootball than ever before.
Asia
PBBM Orders Immediate Ban Against All PH POGO Operations
Citing risks posed by Philippine Offshore Gaming Operators (POGO) operations in the country, President Ferdinand R. Marcos Jr. issued Executive Order No. 74 imposing an immediate ban on offshore and internet gaming in the country.
In issuing the EO 74, President Marcos said “the State has the paramount duty to safeguard national security, maintain public order, uphold the rule of law, protect the safety of its citizens, and ensure the integrity of the social fabric of the nation.”
“…In pursuit of such duty, an unequivocal ban of POGO/IGL operations was pronounced during the State of the Nation Address on 22 July 2024.”
The EO cited the Department of Finance (DOF) study in saying that POGO activities significantly outweigh the economic and social benefits derived from the POGO industry because of the risks and negative consequences such as increased crime rates, social instability and exploitation of vulnerable people associated with them.
The Anti-Money Laundering Council (AMLC) Report also indicated POGOs have been identified as susceptible to money laundering, fraud and other illicit financial activities, and therefore pose substantial threats to the integrity of the national financial system.
“The high reputational risks associated with POGO/IGL operations deter foreign investment and tourism, undermining the efforts of the National Government in promoting the country as a safe and sustainable investment and tourism destination,” the EO stated.
The President’s order, signed by Executive Secretary Lucas Bersamin on Nov. 5, will cover Philippine Offshore Gaming Operators and Offshore Gaming Operations and Services.
All POGOs/IGLs and other offshore gaming operations and other offshore gaming-related/auxiliary/ancillary services with issued licenses, permits are expected to completely cease operations, including the winding up of their affairs, on December 31, 2024 or earlier.
And to develop and implement a comprehensive strategy, Technical Working Groups (TWGs) will be created. The TWG on Employment Recovery and Reintegration will address the impact of the foregoing ban on the affected sectors of the economy and ensure the reintegration of displaced Filipino workers.
This will also involve the provision of assistance and safety nets which include upskilling and reskilling programmes to ensure displaced workers could find new jobs.
The President also issued directives to national government agencies in response to the immediate POGO operations prohibition.
He wants the Presidential Anti-Organised Crime Commission (PAOCC), Philippine Drug Enforcement Agency, and other law enforcement agencies to intensify their efforts against illegal POGOs/GLs and other offshore gaming operations and services.
The Department of Human Settlements and Urban Development (DHSUD) was instructed to assist the TWG on Anti-Illegal Offshore Gaming Operations in securing the cooperation of homeowners associations to ensure the non-proliferation of POGO/IGL and other offshore gaming operations and services in subdivisions, condominiums and other real estate developments.
Asia
Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization
Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.
The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.
This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.
Creating Value for Developers and Gamers
ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.
“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”
T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”
The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.
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