Latest News
PDC World Darts Championship final smashes betting records, fuelled by darts prodigy Luke Littler
Betting activity on Kambi network during last night’s final between Littler and Championship winner ‘Cool Hand Luke’ Humphries was up 45% on the 2023 final
Last night’s PDC World Darts Championship final has become the most bet-on darts event in Kambi’s history following the remarkable performance of darts prodigy and Championship debutant Luke Littler.
According to data from Kambi’s global partner network, the number of bets on last night’s epic final between runner-up Littler and Championship winner Luke Humphries was 45% higher than last year’s final between Michael Smith and Michael van Gerwen, contributing to what was a record tournament overall.
Littler’s remarkable run throughout the Championship and formidable performance against Humphries in the final has thrust him into the sporting limelight, and he is now among the early favourites for the 2024 BBC Sports Personality of the Year award.
Luke ‘the Nuke’ also caused a stir in the United States where Kambi network data shows a notable surge in enthusiasm for darts with the number of bets on this year’s World Darts Championship increasing 63% compared to the previous year’s tournament.
Kambi’s SVP Trading, Simon Noy, said: “The PDC World Darts Championship final has always been a highlight of the sporting calendar, but interest in last night’s final was truly remarkable. Luke Littler’s phenomenal talent, particularly at such a young age, attracted worldwide attention, driving unprecedented interest and betting engagement globally.
“The fact Littler was playing Luke Humphries, the new world number one, in the final only added to the occasion, while our betting offer right throughout the Championships was better than ever, all contributing to a record tournament and final from a betting perspective.”
eSports
FeedConstruct Announces New Partnership with Betinvest
FeedConstruct has announced an innovative new partnership with Betinvest, integrating Betinvest’s exclusive esports and fast sports solutions to enhance FeedConstruct’s innovative Odds Aggregator Platform. Due to this partnership, bettors will now enjoy access to over 30,000 monthly events, expanding their choices with a wide range of unique sports and esports content.
Extending the Fast Sports Options
As part of this collaboration, Betinvest delivers exclusive fast sports solutions to FeedConstruct across several popular sports:
Table Tennis: With the TT EURO.CUP and WINCUP leagues, table tennis fans can now enjoy a constant stream of top-tier events, featuring reliable odds and real-time data.
Short Football: The thrilling Winners Goal Pro Cup offers a fast-paced football format, perfect for bettors seeking quick outcomes.
Beach Volleyball: The Winners beach volleyball series adds vibrant matches to the betting world, attracting the growing fan base of this sport.
Enhancing Esports Betting
Alongside fast sports, Betinvest will bring its extensive esports portfolio to the table. Events like CyberLive!Arena and Esport Pro Club will offer top-tier esports action, complete with rich data, reliable odds and premium live streams. With the esports sector’s growing popularity, the partnership ensures that bettors gain access to high-class tournaments and comprehensive statistics to enhance their betting experience.
The Value of This Partnership
Through its partnership with Betinvest, FeedConstruct’s Odds Aggregation Platform will cover a broader range of events, ensuring an engaging betting experience. In addition, FeedConstruct’s platform offers Betinvest the chance to reach a larger audience, boosting its market presence and visibility.
Odds Aggregation Platform provides extensive coverage with a wide selection of odds from leading providers. What distinguishes FeedConstruct’s platform is its simplicity and efficiency, offering a single point of access to multiple odds providers without the need for complex, individual integrations.
Dmytro Hnoievyi, CEO of Betinvest, said: “As we continue to push the boundaries of innovation at Betinvest, our partnership with FeedConstruct marks a significant milestone. By integrating our exclusive fast sports and esports solutions, we are becoming part of a groundbreaking platform that represents the future of sports betting.
FeedConstruct’s commitment to delivering cutting-edge sports data and streaming solutions aligns perfectly with our vision. Their reliable technology, vast experience, and dedication to accuracy make FeedConstruct an ideal partner for expanding our offering. We will definitely set new standards in sports and esports betting, and we are utterly confident that together we will make it happen. We are excited about the future and the value this partnership brings to the sports betting industry.”
Narek Harutyunyan, CEO at FeedConstruct, said: “It’s a great opportunity to enter into this partnership with Betinvest, an international sports entertainment tech provider. We are confident that this partnership will enhance the sports entertainment experience for audiences worldwide, and we look forward to a successful and dynamic collaboration.”
Compliance Updates
PayBy Awarded Gaming-related Vendor License from the GCGRA
PayBy Technology Projects LLC, an Astra Tech company and one of the UAE’s leading fintech platforms, announced that it has been awarded a gaming-related license by the General Commercial Gaming Regulatory Authority (GCGRA), the federal entity overseeing commercial gaming activities in the United Arab Emirates (UAE). The award allows PayBy to provide financial services to GCGRA-licensed commercial gaming operators, marking a new milestone in the Authority’s endeavour to establish a well-regulated commercial gaming sector in the UAE.
As the first fintech to secure such a licence, PayBy will operate under the “Gaming-Related Vendor License” category. The company is now authorised to provide a range of services, including digital wallets, secure payments and advanced fraud detection systems, aligning with the GCGRA’s vision of creating a secure and innovative gaming environment that prioritises player safety.
Astra Tech’s Ultra app ecosystem integrates payments, remittances, lending and now gaming-related services into a unified platform serving over 150 million users globally. Through strategic partnerships with global leaders like MoneyGram and Mastercard, Astra Tech continues to expand its reach and impact, delivering seamless financial solutions.
Latest News
Gaming Realms Appoints Lauren Bradley as Director of Account Management
Gaming Realms, a leading provider of mobile-focused gaming content, has appointed Lauren Bradley as its new Director of Account Management, strengthening its growing team.
Lauren brings over a decade of iGaming experience to Gaming Realms, having held key leadership roles within the industry. Previously serving as the Head of Commercial at both Blueprint Gaming and Realistic Games, she has a proven track record of driving commercial success and strategic growth.
Before these positions, Lauren played a pivotal role in business development at Bede Gaming and honed her sales expertise as a Sales Manager at iSoftBet. Drawing upon her deep understanding of commercial success, Lauren will be instrumental in driving Gaming Realms’ continued expansion.
Her strategic leadership will be key in sustaining the company’s recent impressive total revenue growth of 18%. Lauren’s appointment follows numerous other appointments as Gaming Realms expands its team to accommodate a surge in demand for its Slingo titles.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “We’re delighted to welcome Lauren to the team. Her acumen and experience will prove valuable in ensuring we meet our commercial aspirations, maintaining our trajectory of growth in both existing and emerging regulated markets.”
Lauren Bradley, Director of Account Management at Gaming Realms, said: “Gaming Realms is a dynamic and rapidly growing brand. I’m incredibly excited about the opportunity to contribute to its success and aid in the ongoing expansion.
“Supported by a roadmap of fresh entertainment experiences for players to enjoy and numerous new market entries and developments on the horizon, it’s an exciting time to be joining the team.”
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