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PressEnter Group names Hampus Eriksson as Deputy CEO

Published

1 year ago

January 8, 2024

Adrienn Sarkany

Reading Time: 2 minutes

PressEnter Group, the innovative, dynamic operator of popular online gambling brands such as XLBet, Nitro Casino, Ultra Casino, 21.com and JustSpin, has named Hampus Eriksson as Deputy CEO.

The internal promotion will see Eriksson continue in his existing position as Chief Product Officer at PressEnter Group, where he has spent 2 years rebuilding the company’s product capabilities and processes from the ground up.

During this time, he was also responsible for launching PressEnter’s first sports betting brand, XLBet, and entering regulated markets including Ontario and Romania. Other milestones include investing heavily in technical enablers to drive the business and completing a full cloud migration.

PressEnter Group went through a management buyout back in November 2022. This resulted in a change of strategy and the laying down of foundations that would ensure the long-term success of the business.

As Deputy CEO, Eriksson will now have a wider remit, taking on the responsibility for the operations required to deliver these strategies and goals, and ensuring they are fully executed throughout 2024 and beyond.

Lahcene Merzoug, Chief Executive Officer of PressEnter Group, said: “Hampus has achieved great things since joining PressEnter Group and this promotion is a reward for his hard work. This will also help to free up my time so that I can focus more on strategy and long-term projects.

“I have worked with Hampus for more than ten years. He is a highly experienced executive and product specialist and knows exactly how to run a business that is as effective as it is efficient. Through his bold leadership and natural talent, I am confident that we will continue to progress at pace over the months ahead.”

Hampus Eriksson, Deputy CEO of PressEnter Group, added: “Following the management buyout, the company is in a much stronger position with the foundations in place to deploy smart, effective strategies for growth.

“We are combining this with an incredibly talented team, and a skilled, ambitious C-Suite to ensure that we not only meet but exceed our goals. I am thrilled to have been promoted to the role of Deputy CEO and look forward to working alongside Lahcene to lead this organisation to the greatness I know it can achieve.”

Related Topics:Malta PressEnter

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.