Industry News
Aristocrat Brings Land-Based and Online Gaming Together at ICE 2024

Aristocrat Gaming invites the gaming industry to “Play the A” at ICE 2024 in London, taking place from Feb. 6-8, 2024. The company is set to display more than 75 games as part of its expansive portfolio of Premium, For Sale, and For Sale Link titles for the EMEA region.
Anaxi, Aristocrat’s online Real Money Gaming and Customer Experience Solutions business, will bring customers along the one-player experience while showcasing the latest developments and popular titles including the Buffalo Gold Collection, Jackpot Carnival and more.
“We are committed to the growth of EMEA and expanding our offerings to our customers, that is why we continue to invest heavily in design and development each year, to create games that help to meet our customers’ needs and player demand. We invite all ICE attendees to come experience our industry-leading games, cabinets, and online integrations first-hand to see what’s possible for their floors,” said Marcel Heutmekers, VP of Sales and Operations in EMEA for Aristocrat Gaming.
Leading the display of Premium titles is Jackpot Carnival. Named “Slot of the Year” at the Global Gaming Awards Las Vegas 2023, ICE 2024 marks the game’s European premiere. Housed in the MarsX Portrait cabinet, Jackpot Carnival is a festival of fun with innovative gameplay, complete with themed bonus features and free games with multipliers, as well as familiar game titles like Buffalo, THE POWER OF 88 and more on the horizon.
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