Betway add Graeme Smith to their ambassador portfolio

Betway, has announced the former cricket international Graeme Smith has joined their roster of ambassadors.

The brand’s new Global Cricket Ambassador was South Africa’s youngest ever captain at 22-years-old who went on to be the most successful Test captain with 53 wins, having scored over 17,200 runs in international cricket.

Smith, who retired from playing in 2014 is still heavily involved in the sport and can be regularly heard as a commentator and pundit on Jio Cinema, an Indian based on demand streaming service.

Having previously held the role of Director of Cricket for Cricket South Africa from December 2019 to March 2022, Smith led the creation of cricket’s most exciting new tournament – the Betway SA20 – where he is now the League Commissioner.

The Super Group-owned brand have built an enviable sponsorship portfolio across a number of sports around the world including Football in the Premier League, Bundesliga, La Liga, Tennis in eight countries, along with deals in the NBA and NHL in the US.

Anthony Werkman, CEO of Betway Group, said: “We’re immensely proud to have South African cricket legend Graeme Smith join the Betway Family.

“He was an incredibly good player in his day and has since gone on to be a leading figure within the sport, so it’s great that he’s joined as our new Global Cricket Ambassador.

“Betway remains committed to being the number one betting brand within cricket and we continue enhance the experience of the sport for fans around the world.”

Graeme Smith said:  “I’m hugely excited to become Betway’s Global Cricket Ambassador.

“Betway are one of the biggest brands in global cricket and I’m really looking forward to be working with them to bring great content and insight to fans of the sport worldwide.”