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SPRIBE signs knock-out partnership with UFC champion Alex Pereira

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SPRIBE, the developer behind the number one crash game in the world, Aviator, has entered into a knock-out partnership with UFC lightweight champion Alex Pereira as it continues to drive awareness of the game among new player audiences.

Pereira will help promote Aviator to his fans via a series of marketing campaigns. Pereira is one of the most accomplished mixed martial artists in the world and belongs to an elite club of nine UFC athletes who have won titles in two weight classes.

Pereira is the reigning UFC light heavyweight champion, having won the title at UFC 295 last November at one of the most famous arenas in the world, Madison Square Garden. He is also the former UFC middleweight champion, a title he won the year before, also at Madison Square Garden.

The partnership with Pereira comes under an existing deal between SPRIBE and UFC signed in October last year. The multi-year agreement sees the Aviator logo and branding appear during UFC’s Fight Nights and Pay Per View events inside the Octagon.

The partnership also features brand ambassador opportunities, including creative campaigns and promotional content for UFC athletes such as Pereira to participate in.

Aviator has become the world’s number one crash game since hitting the market in 2018. Today, it is played by more than 10 million active players per month and counting. The deal with UFC and Pereira is part of efforts to continue to grow Aviator’s player base, especially in North America.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Alex Pereira needs no introduction. He is one of the most accomplished fighters in the history of UFC, and we are incredibly excited to be working with him to run a series of campaigns that will help introduce Aviator to his fans for the first time.

“Aviator offers a knock-out experience, something that Alex also knows how to provide, so this really is a perfect partnership. Keep your eyes peeled for some incredible content that combines Aviator and Alex for maximum impact.”

Alex Pereira, UFC champion and Aviator brand ambassador added: “Aviator is one of the most thrilling games in the world and delivers an adrenaline-fuelled experience similar to stepping into the Octagon and going face to face with some of the best fighters in the business.

“I’m excited to be working with the team at SPRIBE and to be introducing Aviator to my fans in various ways throughout the year.”

Latest News

Crypto Sportsbook, Sportsbet.io’s player wins huge $3.2m jackpot from $5 spin

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A lucky Sportsbet.io player is celebrating the win of a lifetime after turning a single 5 USDT spin into a 3.2 million USDT jackpot on a popular slot game.

The huge winner was playing Midnight Marauder Dream Drop with perfect timing, with their spin triggering Relax Gaming’s Dream Drop Mega Jackpot of more than $3 million in the USDT stablecoin currency.

Alex Haig, Director at Sportsbet.io, said: “Another day, another multi-million dollar jackpot dropping on Sportsbet.io. We’re quickly gaining a reputation for jackpot wins, and this latest player is truly living the dream by turning $5 into $3.2 million. With one of the best collections of premium games to choose from, it won’t be long before more life-changing jackpots are won on Sportsbet.io.”

It isn’t the first time Sportsbet.io players have landed multi-million dollar paydays on the site.

Earlier this year one sports bettor landed $3 million on an ambitious, seven-way multibet.

And at the end of last year, another player won the largest slots jackpot in history, turning a single $50 spin into an incredible $42 million prize with Games Global’s WowPot!™ progressive jackpot.

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Asia

Savvy Games Delegation Joins More Than 30,000 Fans for Tencent and Hero Esports’ Honor of Kings Grand Finals in Beijing

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The inaugural King Pro League Grand Finals 2024, the biggest esports event in China, drew more than 30,000 fans to a sold-out Beijing Workers’ Stadium on Nov 16. A delegation from Savvy Games and the Esports World Cup Foundation also joined the iconic event hosted by Chinese tech giant Tencent and the largest esports company in Asia, Hero Esports (formerly known as VSPO).

HRH Prince Faisal bin Bandar bin Sultan Al Saud, Vice Chairman of Savvy Games Group (Savvy); Brian Ward, CEO of Savvy; and Ralf Reichert, CEO of the Esports World Cup Foundation, attended the tournament where two top Chinese esports teams competed for the inaugural Holy Dragon Cup and a record prize pool.

A total of 70 million rmb ($9.8 million) was awarded to the top 12 teams who advanced through the rounds of the six-week-long tournament. The final showdown was between Chengdu All Gamers and Chongqing Wolves, where Chengdu All Gamers emerged victorious in a best-of-seven series and took home 22 million rmb ($3.1 million) in prize money.

King Pro League, the premier esports league for Tencent’s hit game Honor of Kings, is the biggest esports league in Asia. Honor of Kings is the world’s most popular mobile game with more than 100 million daily players. Hero Esports has been the organizer of KPL tournaments since the league was first launched in 2016.

This year marks the inaugural KPL Grand Finals, which replaces the Honor of Kings International Championship for Chinese Honor of Kings competitors and features the top teams from across China, one of the biggest esports markets in the world with the most players. Events were held at arenas in Chengdu, Hangzhou and Changsha, with the Grand Finals event being held in Beijing.

The popularity of esports is growing rapidly around the world, encouraged by government support in a number of countries and new products and technology. According to a Frost & Sullivan Report, the market size of the esports gaming industry has experienced a significant increase at a CAGR of 15.2% from US$29.8 billion in 2017 to US$52.6 billion in 2021, and is expected to increase further at a CAGR of 12.1% from US$57.9 billion in 2022 to US$102.4 billion in 2027.

The report also shows that the number of gamers globally has experienced a significant increase at a CAGR of 7.1% from 2.3 billion in 2017 to 3.1 billion in 2021, and is expected to further increase at a CAGR of 5.5% from 3.3 billion in 2022 to 4.3 billion in 2027.

Danny Tang, CEO and Co-Founder of Hero Esports, commented: “Hero Esports is proud to have been a part of the first King Pro League Grand Finals, which is an example of the high calibre esports tournaments that fans and players everywhere deserve. The strong enthusiasm we’ve seen for this event in its first year is a testament to the significant growth of interest in this sport and the support of our high-profile sponsors. The atmosphere in the arena was electric and we congratulate the Chengdu All Gamers in winning the inaugural Holy Dragon Cup.”

Hero Esports, formerly known as VSPO, is a leading player in the global esports industry, collaborating with major game developers and global brands and organizing tournaments for players and fans across the world. It is the biggest esports tournament operator in Asia, having hosted 86 tournaments in the region in 2023, of which 62 were in China, compared with a total of 77 tournaments in 2020, of which three were overseas. The company recently announced the Esports Asian Champions League (ACL), Asia’s new premier international esports tournament featuring multiple titles.

Sponsors of the King Pro League Grand Finals 2024 include Meituan, Snapdragon and SAIC Volkswagen and iQOO.

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Industry Awards

Casino Guru Awards introduces “iGaming Changemaker of the Year” category

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Casino Guru Awards introduces "iGaming Changemaker of the Year" category
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Casino Guru is proud to announce the 3rd annual Casino Guru Awards, launching with open nominations and a landmark addition: the iGaming Changemaker of the Year category. This prestigious new award highlights individuals who have made a lasting, positive impact on the online gambling industry through exceptional leadership, innovation, or meaningful projects.
This year’s awards reflect Casino Guru’s ongoing commitment to inovation, fairness, transparency, and social responsibility in iGaming. For the first time, the winners will be celebrated during a glamorous live awards ceremony on June 6, 2025, at the iconic Hilton Hotel in St. Julian’s, Malta. The evening will bring together industry leaders, media partners, and stakeholders for a formal dinner, networking opportunities, and an exclusive after-party at the stunning Level 22 lounge.
About the iGaming Changemaker of the Year Category
The new iGaming Changemaker of the Year category focuses on individuals who have driven transformative change within the iGaming industry. Nominees are invited to submit evidence of their influence through successful projects, initiatives, or other significant contributions. The judging panel, comprised of Casino Guru experts and external specialists, will evaluate the nominees based on the measurable positive outcomes of their work and the impact on the wider industry.
Daniela Sliva, PR & Creative Project Director at Casino Guru, emphasized the importance of this new award: “This category honors those who inspire progress and innovation. We believe that by recognizing changemakers, we not only celebrate their achievements but also encourage others to strive for excellence in the iGaming sector.”
Additional Categories for 2025
The Casino Guru Awards 2025 introduces another new category, Players’ Choice, where players will vote directly for their favorite game provider, ensuring a transparent and authentic winner. The complete list of categories includes:
  • The Fairest Bonus Policy
  • The Fairest General Terms & Conditions
  • The Most Impactful Social Responsibility Initiative
  • The Best Implementation of Responsible Gambling Tools
  • The Most Transparent Casino
  • The Most Effective Handling of Complaints
  • The Most Ethical Approach to Marketing
  • Players’ Choice
  • iGaming Changemaker of the Year
  • Voice of the People
Applications are open until February 28, 2025, followed by shortlisting and public voting for select categories, including Players’ Choice and Voice of the People.
Don’t miss the chance to celebrate iGaming’s brightest stars.
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