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KITKAT RENEWS ITS SPONSORSHIP WITH GIANTX AND SOLIDIFIES ITSELF AS ONE OF THE MOST RECOGNIZED BRANDS IN ESPORTS IN SPAIN.

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KITKAT, the famous Nestlé chocolate-covered wafer bars with a global presence, reaffirms its commitment to GIANTX and continues for another year as the official partner of the esports club, the most decorated in Spain and one of the most popular in Europe.

Entering the esports sector in early 2021, KITKAT has established itself as one of the most recognized brands in professional video game competitions during this period. After another successful year for GIANTX, KITKAT will once again be the perfect companion for breaks between matches.

With the renewal of the agreement, KITKAT will have visibility on the sleeve of the jersey during national competitions in which GIANTX participates, such as the Superliga in League of Legends, Spain’s premier esports competition, where the giants have a historic seven titles.

In addition to appearing on the jersey, the Nestlé brand will be featured on social media and various broadcasting channels of GIANTX, as well as on their physical and digital platforms. It will also be projected through the organization’s network of players and creators.

KITKAT and GIANTX, involved in one of the longest-standing partnerships in esports, will collaborate on joint campaigns, new formats, and content to be released throughout the year. To celebrate the continuation of their partnership, the chocolate-covered wafer bars accompany the Superliga in League of Legends players in a fun commercial that welcomes the competition starting on January 17.

Carla de Sivatte, Head of Nestlé’s chocolate business in Spain, mentions that KITKAT, as an international brand, continues to invest in gaming, an area closely aligned with KITKAT’s target audience. “Being part of the GIANTX family for the fourth year makes us very happy, and we trust in continuing to achieve success. Together, we have built a great community, and we want to keep supporting gamers’ breaks by offering the best content,” she declares.

Luis García, Commercial Director of GIANTX, emphasizes the alliance with KITKAT: “We are very pleased to have KITKAT as an official partner for another year. After three successful years together, we approach 2024 with a strategy focused on entertainment and content generation. At GIANTX, we are deeply committed to our community, and there is no better news to give them than this renewal.”

Currently, KITKAT is one of the most enduring and recognized brands in the competitive gaming industry due to this partnership and its presence in various League of Legends championships by Riot Games. This renewed agreement further strengthens KITKAT’s position as a leader in both national and international esports.

As for GIANTX, it has risen to the elite of esports following its recent creation, resulting from the merger of the Spanish club Giants, founded in 2008, and the British organisation, EXCEL ESPORTS, founded in 2014. With this union, GIANTX will participate in major global esports leagues, such as the League of Legends EMEA Championship (LEC), Valorant Champions Tour (VCT), Game Changers, and the aforementioned Superliga LoL.

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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eSports

WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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