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Future Anthem and Tequity Partner to Deliver Powerful AI-Driven Dashboard Visualisations on Player Behaviours
Innovative data collaboration that brings together two complementary technologies to help games studios grow
Future Anthem, the pioneering artificial intelligence (AI) and data science powerhouse, has agreed a deal with leading RGS vendor Tequity that will enable its network of studios to unlock powerful AI-driven dashboards via Future Anthem’s Amplifier AI Optimise module.
Based in Krakow, Poland, Tequity is a technology company with over 50 years of combined experience in iGaming that facilitates rapid development and seamless distribution for some of the world’s leading suppliers.
This partnership sees Tequity integrate Optimise AI to its standout RGS offering. Part of Future Anthem’s flagship personalisation product, Amplifier AI, the module will offer Tequity’s roster of providers a unique insight into how players really play their games via state-of-the-art artificial intelligence and machine learning models.
Peter & Sons is the first provider to take advantage of this technology, which will aid the independent game development studio in a number of areas including data-driven design, commercial insights and game launches.
Through Optimise, studios can achieve a never-before-seen view of player behaviour, deeply analyse player journeys, launches and promotions as well as understand what make games perform and easily identify any future growth opportunities.
“As a technology company first and foremost, it is vital that we utilise the best tools at our disposal,” the Chief Technology Officer for Tequity, Krzysztof Opalka, said. “Future Anthem’s Optimise module is exactly that. We are excited to boost our RGS with Optimise and look forward to the studios on our network instantly gaining from its many insights and commercial benefits.”
“It’s always a pleasure to work with progressive B2B vendors like Tequity; its desire to raise the bar with data and AI will massively benefit studios working with its technologies,” the founder and Chief Executive Officer for Future Anthem, Leigh Nissim, said. “The race to real-time personalisation is now; the winners will be the early adopters like Tequity.”
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