Latest News
Veikkaus and Viaplay Enter into a Multi-year Partnership

Veikkaus and Viaplay Group have signed a major multi-year partnership agreement. The new partnership guarantees enjoyable experiences to the customers of the two companies, covering top sports to an unprecedented range.
The agreement includes industry-exclusive access to the sports series NHL and the Premier League, favourites of the Finnish audience. Moreover, the cooperation covers the upcoming F1 season, and the IIHF Ice Hockey World Championship, held in the spring.
“I’m really delighted about the multi-year agreement. It will serve both parties at present and in the future. We both parties are dedicated to developing the top sports consumer experience, where the requirements keep growing. It is of utmost importance that we respond to the challenge with the highest quality. We want to be where sports fans are,” Jarkko Nordlund, Executive Director of Veikkaus, said.
The agreement includes not only elements of coverage, but also cooperation on programme content.
“We have agreed on the outlines, whereas the details are being constantly finetuned. Our goal is to increase consumer awareness about our services by making available a responsible and entertaining way to combine betting with sports spectating,” Mr Nordlund said.
Viaplay’s Head of Partnerships, Commercial Sport Mikael Antolainen said: “We are thrilled to start a long-term, creative partnership with Veikkaus, a close and reliable partner to us already. Our offerings will help Veikkaus to reach sports fans every day of the year, guaranteeing them premium-level customer experiences for years to come.”
-
Asia7 days ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
eSports6 days ago
S8UL enters League of Legends with the acquisition of a power-packed roster
-
Conferences in Europe7 days ago
Justin Anastasi: ‘iGB L!VE represents a high energy, high impact, event where we take the pulse of the industry’
-
Balkans7 days ago
SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025
-
Cryptocurrency7 days ago
British Rapper Dizzee Rascal Becomes Brand Ambassador of Playbet.io
-
Latest News7 days ago
Week 24/2025 slot games releases
-
Conferences in Europe7 days ago
Gaming in Spain Conference announces new speakers, networking opportunities
-
Press Releases7 days ago
Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era