Industry News
Kindred’s Journey Towards Zero Numbers Demonstrate Sustainable Long-Term Progress

Kindred Group plc’s (Kindred) share of revenue from harmful gambling showed a minor reduction to 3.1% (Q3 2023 3.3%) in the fourth quarter of 2023. Encouragingly, the percentage of detected customers who exhibited improved behaviour after interventions rose to 87.4% (compared to 86.7% in Q3). This sustained positive trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the unwavering dedication and collective efforts of the entire company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“Addressing the decline in revenue from harmful gambling requires a long-term view. It’s important to note that our Journey towards Zero data has shown a steady decrease since 2020. Since the third quarter of 2021, the healthier gambling behaviour effect after interventions have improved from 64.9 per cent to 87.4 per cent. This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred’s DNA,” Alexander Westrell, Director of Communications at Kindred Group, said.
-
Latest News7 days ago
ATG to Appoint New Board as Government Hands Over Control
-
Latest News7 days ago
Best New Online Casinos Europe: Top 8 2025
-
Africa7 days ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Latest News7 days ago
Instant Withdrawal Crypto Casino – Best Crypto Casinos with Fast Payouts (2025)
-
Asia6 days ago
SA Gaming is thrilled to announce the launch of Fish Prawn Crab
-
Compliance Updates7 days ago
Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market
-
Asia6 days ago
Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale
-
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – April 7-13