Asia

Highlight Games Limited Announces Partnership with Azerbaijan National Lottery

Published

2 years ago

February 6, 2024

Alan Campbell

Reading Time: < 1 minute

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has entered into an agreement to supply its video virtual sports content and instant win products to the Azerbaijan National Lottery company, Azerlotereya OJSC.

Following the success of Highlight Games Limited’s partnership with Sisal Sans and the Turkish National Lottery, where its video virtual sports products have delivered record turnover since launch, Highlight Games Limited and Demiroren Holdings will look to replicate this model with Azerlotereya OJSC. Highlight Games Limited’s suite of exclusive content will be available in retail locations and online across Azerbaijan.

“I’m delighted to announce this transformative deal for Highlight Games Limited with another national lottery,” the Chief Executive Officer for Highlight Games Limited, Steven Holmes, said. “The success of our partnership with Sisal Sans and Demiroren Holdings in Turkey perfectly positions us to replicate that winning formula with Azerlotereya OJSC and I look forward to launching our exclusive content in this new territory soon.”

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Alan Campbell

Alan Campbell began reporting on the global gaming industry from the late-1990s after graduating from university with a degree in journalism and history. His career has included collaborations with a large number of traditional and digital publications from around the globe with the experienced professional having covered a plethora of topics, companies, regulatory developments and technological innovations.