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What We Learned About Novomatic from ICE 2024

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From February 6th through to the 8th, London’s ExCeL hosted the world’s largest showcase of tech and innovation providers at ICE 2024. More than 600 brands are packed into the location to give visitors a glance at emerging technologies and services designed to take businesses to the next level.

Among those present was one of the biggest international gaming technology operators and producers, Novomatic. Novomatic casino equipment and solutions are used in hundreds of countries around the world including state-of-the-art video lottery and gaming terminals.

Novomatic was founded in 1980 and works via a number of international subsidiaries to provide an Omni-channel portfolio of products across the gaming industry.

Novomatic saw ICE 2024 as the ideal platform to reach market leaders and potential new clients thanks to its worldwide reputation and the success of Novomatic’s BLACK EDITION II series which was launched at the event in 2023.

This year, Novomatic focused on their V.I.P. X cabinet series which includes the Roral 1.85, Dream 3.43, and Lounge 2.32 provide a luxurious user experience with extra-large gaming screens and armchairs with built-in sound systems.

Novomatic used the event to launch the V.I.P. X Galaxy 2.65, an even bigger integrated unit that provides players with an immersive gaming experience unlike any other. The V.I.P. X series has been designed with premium casinos in mind, but Novomatic’s diverse portfolio doesn’t stop there. 

They also showcased their ActionBook Edge 1.43J which takes sports betting to the next level. This specially designed betting kiosk displays exceedingly quick responses and state-of-the-art graphics on its upright screen and was another favourite of those visiting the booth.

Those who found time to get to the Novomatic booth also had the opportunity to take part in competitions where prizes and surprises were up for grabs. As well as enticing visitors to their booth with giveaways, Novomatic also wowed the crowds with gaming highlights. The V.I.P. X Royal was used to showcase the four titles of Gods & Legends, allowing players to experience the mythical worlds of Vikings, ancient Greece, Asia, and Egypt.

Cash Flood brings a trio of new titles to the table, Magic Cleopatra, Secrets of Wealth, and Roll on Fire. Other highlights include the Superior Golden Link with 5 new titles, Jackpot Xtension Link with 5 new titles, and Novomatic’s new Impera Link Series 2 which boasts an incredible 41 game titles in its arsenal.

Other Novomatic debuts to feature at ICE 2024 include the Superia Premium Mix 3 and Impera Line HD Edition 9 which boast exclusive new features. Those that were already fans of Novomatic titles and tech need not worry about them straying too far from their origins with classic and new titles all benefitting from their new hardware.

While platforms like ICE 2024 give the biggest gaming tech development companies an opportunity to shine, they can be overwhelming with so much to take in. This huge event draws market leaders from a variety of sectors and huge crowds of fans and industry experts who want to be the first to test and review new systems.

Novomatic’s experience shone through at ICE 2024 and they appeared to give visitors exactly what they wanted. Their diverse portfolio allowed them to showcase the latest in immersive gaming in terms of the games and state-of-the-art cabinet systems that excel in comfort and performance. 

Online and in-person casino gaming experiences can differ greatly, but brands like Novomatic are blurring the lines. Operators looking for the latest tech to attract new customers and ensure their service is competitive will be looking at services and hardware provided by Novomatic as inspiration.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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