eSports

Betby introduces odds for maximising cross-wagering opportunities

Published

10 months ago

February 15, 2024

Reading Time: < 1 minute

Betby, the innovative sportsbook supplier, has unveiled the introduction of a new tournament format to its Betby.Games esports odds feed reflecting the esports version of Europe’s continental top flight tournament.

The odds to the new esports tournament broaden the betting experience in between the current football match calendar and offers bettors with the opportunity to engage themselves by placing bets on the events and markets of an esoccer tournament version of the zenith of European membership football.

The new odds offering will cover all the rounds including the final stages and is backed up with round-the-clock football streaming via Twitch that enables operators to boost the engagement of users.

The fast-paced contests ensure quick settlement of bets, allowing bettors to engage in numerous betting opportunities within short time spans.

Esports serves as a strong cross-selling tool for bookmakers mindful of the gaps in the live sports events calendar. Providing their fold of players with a comprehensive esports content calendar allowing for 24/7 content permits bookmakers to diversify their sportsbook revenue stream, whilst increasing the bettor’s ARPU and brand loyalty.

Kiril Nekrasov, Head of Betby.Games said: “The Betby.Games esports feed always aims to craft its offer to align with ongoing tournaments and with actual teams’ setup, which significantly increases user involvement, whilst also contributing to the promotion of real sports tournaments.

“The new tournament format offers an exhilarating betting experience and allows operators to cross-sell and fully address the bettors’ interests. Leveraging the appeal of esports opens up new avenues for traditional sports betting operators to connect with and captivate a broader audience”.

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.