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Pragmatic Play to Enhance Personalized Experiences with Optimove’s Opti-X

Published

1 year ago

February 19, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Pragmatic Play, the leading content provider to the iGaming industry, has selected Optimove, the #1 CRM marketing solution for the iGaming sector, to enhance personalized experiences across its digital assets. Pragmatic Play will utilize Opti-X, Optimove’s Digital Experience Platform (DXP), in its operator portfolio to provide instant personalized player recommendations to increase player engagement, retention, and lifetime value.

Pragmatic Play’s operator portfolio will incorporate the AI-powered web search feature of Opti-X, providing personalized search results for fast and seamless discovery of games and products. It will also leverage dynamic content personalization across various channels using pre-designed widgets, enabling operators to craft the ultimate personalized player experience by integrating business rules with over 20 sophisticated AI models on their website or mobile app.

Optimove has strategically incorporated web personalization technology into its set of capabilities, addressing a critical challenge faced by brands – maintaining a consistent voice across web platforms and CRM marketing. Opti-X bridges that gap, aligning the personalized experiences customers encounter on-site with the communications they receive. This seamless integration is powered by Optimove’s orchestration technology, facilitating data sharing for a unified and harmonized experience, including personalized offers and more.

“To capture and hold the attention of players, it’s becoming increasingly important for casino operators to provide a true real-time personalized experience from the first visit,” said Matthew Gilbery, Director of Personalization Offering at Optimove. “We are thrilled to be chosen by Pragmatic Play – an industry-leading supplier dedicated to the delivery of exceptional gaming experiences that keep players coming back for more.”

A spokesperson for Pragmatic Play added: “Our collaboration with Optimove reflects Pragmatic Play’s commitment to providing operators and their players with the very best in personalized entertainment experiences.”

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.