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Virgin Bet to Sponsor Women’s Day at Ayr

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Virgin Bet has announced its first-ever “Women’s Day” event, taking place at the Virgin Bet Raceday on Saturday 9 March at Ayr Racecourse.

The day will serve as a platform to celebrate women in racing, making it the latest in a long line of social impact initiatives from Virgin Bet helping to create a more inclusive environment.

Open to everyone, the activity at the Virgin Bet Raceday at Ayr, exists as part of Virgin Bet’s new brand purpose, “A Good Bet”, a campaign focussed on ways in which the brand can knock down pre-existing barriers within sports and culture at large.

For the upcoming event, Virgin Bet has partnered with presenting star Natalie Pike, who will be acting as compere throughout events on the day, and as a trailblazing figure in broadcasting, further boosting Virgin Bet’s message of inclusion within sport.

As part of the day’s proceedings, aside from viewing Ayr’s spectacular race offerings, attendees will be able to attend a pair of panels hosted by Natalie which will inspire thought and lead conversation. At once both celebratory and insightful, the activities will introduce race fans to legendary women driving forward horse racing, as well as discussing diversity in the sport.

Panellists and subjects will include, with further names to be announced:

Panel 1: Legendary Women of Horse Racing

  • Delly Innes (Chief Executive, Scottish Racing)
  • Harriet Graham (Trainer)

Panel 2: Creative Inclusivity in Racing

  • Charlotte Jones (Jockey)
  • Emma Kay (WalkSafe Founder and CEO)

As part of the day and race sponsorship, Virgin Bet will continue to provide memorable experiences, with opportunities for female attendees to pick the Best Turned Out Award before each race and present the trophies to the winners. A donation will also be made to Ayr Racecourse charity partner, the Ayrshire Cancer Support charity, who through the CEO Sandra McCall and her team provide incredible support to the local community.

Furthermore, for the event, Virgin Bet will be partnering with WalkSafe, an app developed to provide women with confidence and support when walking alone; Virgin Bet will be highlighting WalkSafe’s functions and App details, giving women peace of mind when travelling from the venue.

Musical entertainment will be provided by local Scottish female talent to bring an added experience to raceday goers.

With this debut Women’s Day pilot event, a potential alternative to Ladies Day moving forward, Virgin Bet and Ayr are providing what proves to be a special and celebratory day, one which is open to all – reminding everyone that racing, truly welcomes everyone.

Virgin Bet Marketing Director, Ric Leask, said: “There are many incredible women involved in making horse racing the spectacle that it is, and for too long, their role has arguably gone uncelebrated and un-thanked. At Virgin Bet, as part of our ‘A Good Bet’ brand campaign, we want to make sport more accessible and to highlight brilliance, no matter who the subject, and this initiative is doing exactly that.”

Presenter and “Women’s Day Sponsored by Virgin Bet” collaborator, Natalie Pike said: “I’ve loved being a part of creating this project with the teams at Virgin Bet and Ayr Racecourse, and hope it can inspire the next generation of incredible women working in horse racing. Sport is for everyone, and activations such as this are crucial to ensuring inclusivity and safety for women at events, and ultimately heroing the brilliant people who work in the sport.”

Ayr Racecourse Marketing Manager, Lindsey Smith, said: “It’s fantastic to host Virgin Bet’s inaugural Women’s Day activity and our racecourse, and from minute one, we have wanted to back this campaign with everything we have. We are so proud to work with, host, and pay respect to an incredible array of women within this beautiful sport, and this work will go a long way to bringing attention to these excellent people.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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