Latest News
Solitics Changes the Game for Retention with Gamification Widgets
Innovative CRM platform provider launches highly-customisable mini-games to help operators engage, educate and entertain players to keep them coming back for more
Solitics, the powerful CRM platform for online sportsbook and casino operators, has launched a gamification module that includes Gamification Widgets, a product that takes player engagement and retention to the next level.
Gamification Widgets is the first feature in the gamification module and empowers operators to create captivating mini-games that elevate the player experience through branded, personalised and fun experiences including Spin the Wheel, Pick’em and Instant Win Scratch Cards.
These mini-games are highly customisable with operators able to craft their own themes and styles so that they align with their branding and values. As the widgets work seamlessly with brands’ existing infrastructure, they help to build a deeper connection between the player and the sportsbook/casino.
Game customisation is quick and easy, with no need for development or IT support. Marketers can choose from a pre-set library of games and customise them or they can create their own games from scratch. This allows operators to be nimble and flexible in how they use the mini-games to engage players and boost retention. Games can be designed and deployed around specific events and seasons, for example.
Gamification Widgets not only help operators enhance the user experience and power up their gamification efforts, but they can also be used to change player behaviour and encourage them to meet goals such as making a deposit or sticking around for longer by rewarding them after a set number of consecutive losses.
Solitic’s Gamification Widgets mini-games are highly effective when it comes to boosting loyalty with players unlocking rewards and prizes when they take part.
All of this is achieved in a way that is fun and authentic. Because each game can be customised, operators can also stand out from their rivals, which is highly important with sportsbooks and casinos operating in competitive markets.
“Sportsbook and casino operators go to great lengths to retain the customers they have acquired and, with so much competition in the market, it is easy to lose players to rival brands,” the founder and Chief Executive Officer for Solitics, Tomer Baume, said. “To keep them coming back for more, operators must find new ways to engage their customers and deliver added value. Our Gamification Widgets and mini-games have been designed to do just that and in a way that fosters greater brand affinity as well as loyalty.
“We have ensured mini-games are easy to personalise and deploy, allowing operators to maximise the potential gamification offers when it comes to retention and differentiation.”
Latest News
Brazil and Malta Announced as New Locations for 2025 SiGMA Poker Tour
Speaking during a press conference for the official launch of the SiGMA Poker Tour, Operations Manager, Ivonne Montealgre, announced the launch of two official tour locations for 2025 – Brazil and Malta.
She also shared that the first-ever edition of the Hendon Mob Latam Championships (THMC Latam) will take place during the Brazil leg of the tour.
“I´ve been a fan of this company for 10 years, to now be part of that Group is thrilling. We’re bringing the tour to the next level and putting it on the poker map,” Ivonne explained.
Roland Boothby, Head of Partnerships at GPI/The Hendon Mob, offered further insights into the strategic partnerships between SiGMA and the Hendon Mob – a recognised industry standard for ranking poker players. Commenting on his excitement to venture into new territory with the SiGMA tour, Bootby noted that, “One place we’ve never entered in terms of the live event realm is South America. Brazil is booming when it comes to poker, Brazilian players are known for being the most fun to play with. The market is at the start of its journey and SiGMA has unique potential to connect events and networking to the poker community.
“The 2025 Hendon Mob championships will take place across 5 different continents and we are very proud to join the SiGMA team to explore the Latam market. Poker is in a position where it needs to attract new players to the game. SiGMA has already proved itself in the B2B space and the launch of the Poker Tour will be a great opportunity to prove themselves in the B2C world.”
Designed to bring a fresh, global edge to the world of competitive poker, the tour aims to attract players from diverse backgrounds and skill levels to high-stakes tournaments in major cities around the world.
Eman Pulis, the founder of SiGMA Group, spoke to the broader vision of the event, explaining how the Poker Tour complements SiGMA’s mission to connect the gaming industry worldwide – a venture that has charity at the heart of its mission.
“We have set the bar very high for this mission. We have, from the beginning, done this with charity in mind. Surrounded by a hyper successful industry in the B2B industry, we have tried to merge the two – connecting charity outreach with our exhibitors. We now want to replicate this formula on the B2C side of things,” he explained.
“We want to elevate poker. Poker players are pro consumers – giving them access to the SiGMA platform is something that every player has been craving. Combining poker with business and pleasure should pave the way for a dynamite tour,” noted CEO of SiGMA Group Emily Micallef.
The SiGMA Poker Tour will align with the SiGMA Foundation to make a meaningful impact in the communities it visits. For each main tour stop, a percentage from every buy-in at a designated side event will be donated to support local SiGMA Foundation projects. This initiative not only enhances the tour’s commitment to responsible gaming but also ensures that each event leaves a positive legacy in the host locality, connecting the excitement of poker with the spirit of giving back.
The event wrapped up with a networking coffee, offering guests a chance to connect with the speakers and learn more about the SiGMA Poker Tour.
Balkans
Serbia’s ZLF Urges Total Ban on Gambling Ads
Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.
The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.
For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.
The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.
Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.
Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.
ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.
Latest News
Harness the Powers of Poseidon in Stakelogic’s Exciting New Trident of Legends Slot
Dive deep into mysterious waters and summon big wins in Stakelogic’s thrilling new title
Explore a prosperous underwater world and harness the power of the formidable Greek God of the Sea Poseidon in Stakelogic’s latest release, Trident of Legends.
This enchanting aquatic adventure invites players to tap into the awe-inspiring power of the mythical Poseidon as they embark on a quest for fortune. With Poseidon’s legendary Trident in hand, players can trigger enticing bonuses while playing for wins of up to 10,000x their stake.
As you journey through the game, the action unfolds across reels that have Dynamic lengths. The reels shift and morph with every spin, adding an exciting layer of unpredictability to the game. Wins are formed using the Scatter Pay mechanic, with each win triggering cascades, creating opportunities for additional wins on each spin.
Multiplier symbols can land on any spin, and their value ranges from 2x to 1,000x. Multipliers can combine, offering mouth-watering winning prospects with grand total Multiplier values.
Keep alert for Posiedon, who makes his presence felt on the reels as a bonus symbol. The Free Spins bonus is triggered when four or more of these bonus symbols hit anywhere on the grid. During the round, Multiplier symbols are collected progressively and multiply the total win.
Poseidon would be nothing without his all-powerful Trident, which appears as a special symbol in the game. Each time a Trident Symbol appears, it wields the power to transform selected symbols depending on its level, paving the way for some of the biggest wins in the game.
As a Stakelogic slot, the game comes equipped with the Super Stake feature, allowing players to play with a bigger stake for an increased chance to trigger the bonus rounds. They can also skip the queue and buy their way into the bonus rounds for 100x their bet.
James Jelliffe, Head of Game Design at Stakelogic, said: “Poseidon, like many of the Greek Gods, has a special place in the heart of slot players, and with Trident of Legends, we have put an innovative new spin on the all-powerful God.
Players have certain expectations when they play a Greek-themed slot, and we want to blow those expectations out of the water. With Trident of Legends, we have combined a familiar theme with innovative gameplay mechanics and creative features to offer a Poseidon-themed slice of action unlike anything else on the market.”
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