Latest News
BETSSON GROUP LAUNCHES FLAGSHIP BRAND IN ITALY

Betsson Group is proud to announce the launch of its flagship brand, Betsson, in Italy. This strategic move signifies the brand’s further expansion into new markets and underscores the Group’s commitment to position Betsson as a preeminent global brand within the industry.
In Italy, Betsson.it is set to captivate customers with a diverse portfolio, providing a comprehensive sports betting offering, boasting markets from several sporting activities, as well as an extensive array of slots, table games and immersive live casino experiences.
The Betsson brand has recently experienced significant geographic expansion, particularly in Latin America, highlighted by notable sponsorships such as being the main sponsor of three of the region’s most esteemed football clubs: Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.
The launch of Betsson in Italy showcases the Group’s continued dedication to elevating the Betsson brand and expanding its geographic footprint, yielding benefits of scale across diverse marketing initiatives and global sponsorships.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented, “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market. By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.
Having successfully operated in Italy for over a decade with its renowned StarCasinò brand, the Betsson Group reaffirms its dedication to the Italian market. StarCasinò will continue to operate alongside Betsson. Notably, StarCasino.Sport in Italy is recognised for its support of various football clubs, including SSC Napoli, Torino FC, U.S. Sassuolo, FC Palermo, AS Roma, ACR Messina, S.S. Juve Stabia, and Italy’s Serie B.
-
Asia5 days ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Africa6 days ago
SOFTSWISS Steps Onto The South African Tech Stage
-
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – May 19-25
-
Asia7 days ago
Amusnet Reinforces Strategic Presence in Asia at SiGMA Asia 2025
-
Africa6 days ago
World Sports Betting Partners with Comrades Marathon Association
-
Industry Awards7 days ago
Betsson Group Nominated in 14 Categories at the Women in Gaming Diversity Awards 2025
-
Latest News7 days ago
GoldenRace enhances retail operations with its new Preticket option
-
Latest News7 days ago
MGA Games Launches “Athena’s Treasure,” a Mythological Slot with Expanding Wild and Variable Free Spins