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ICE and iGB Affiliate smash all records ahead of next chapter opening in Barcelona

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  • 52,345 unique attendees •100,000+ visitor days • 164 nations represented • ‘Perfect platform’ to grasp opportunities offered by Barcelona

The international gaming industry turned out in huge numbers to mark the last editions of ICE and iGB Affiliate to be held in London with a record 52,345 gaming professionals attending both shows.

New records were set across the board ahead of the January 2025 relocation to Barcelona.  The ICE unique attendance of 45,050 represented a 12% year-on-year increase with iGB Affiliate registering a total of 7,295 unique visitors, an uplift of 27% on the previous highest which was set at the 2023 show.

Visitation figures, which measure the number of person days gaming industry professionals spent at ExCeL London topped 100,000 for the first time in the exhibition’s near nine decade history.

The international appeal of ICE and iGB Affiliate was very much in evidence with representatives travelling to London from 164 nations stretching from the United States to Uruguay, Brazil to Botswana and Spain to Singapore.

Excluding host country the United Kingdom the nations registering a four figure attendance comprised: Malta (3,364 visitors), United States (1,913), Bulgaria (1,659), Cyprus (1,658), Spain (1,483), Germany (1,235) and Brazil (1,134).

Stuart Hunter, Managing Director, Clarion Gaming said: “February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I was there’ events. ICE and iGB Affiliate occupied every square millimetre of exhibition and meeting space available at ExCeL London and I am hugely grateful to everyone in the industry for creating an experience which was full of energy, excitement and optimism for the future

“Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”

He added: “Each year we commission an extensive and independent programme of research conducted amongst both exhibitors and visitors. That process is currently underway and it needs to run its course for me to share the findings. What I can say is that the headline figures are hugely encouraging. The response rates are unprecedented which shows a community of customers that’s really engaged with the brand.

“In terms of the satisfaction rating ICE is enjoying an approval score of 95 (out of 100) compared to the average for all UK-based business-to-business events of around 50. Whilst that’s really satisfying we are very aware that the bar has been set for Barcelona 2025. The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”

Portfolio Director Naomi Barton, who led the team responsible for delivering iGB Affiliate described the response to the  show as being ‘phenomenal’.  She confirmed: “The 2024 edition of iGB Affiliate re-wrote the record books with more attendees than at any time in the event’s history. The 7,295 unique visitors was 27% up on 2023 and represented the fourth consecutive year of double digit growth.

“All of the key performance indicators that we apply came out in positive territory with the number of exhibitors and sponsors totalling 250 (+11% year-on-year) occupying a total of 13,647 sqm of space (+16% year-on-year).  We are recording best ever satisfaction ratings and the volume of re-bookings for iGB Affiliate in Barcelona is off the scale.

“I don’t believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market-leading event brands.”

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

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Increase Redirect Speed by 5 Times with Affilka New Feature
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SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Affiliate Industry

Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform

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Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform
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In a bold move within the online gaming industry, Noxwin has transformed from a traditional gaming operator to a leading affiliate platform. This strategic pivot positions Noxwin.com as the ultimate destination for users seeking honest and comprehensive information about casinos and bookmakers, as well as expert tips and tricks in the iGaming sector.

A New Identity for Noxwin

Previously known primarily as a gaming operator, Noxwin has redefined its mission to better align with the evolving needs of today’s players. By transforming itself into an affiliate platform, Noxwin is now dedicated to delivering meticulously reviewed and evaluated information on top online casinos and sports betting sites. This shift empowers players to confidently navigate their options ensuring a superior gaming experience every time.

A Strategic Shift to Better Serve Players

Noxwin’s transition from a gambling operator to an affiliate platform stems from its commitment to serving the modern online gamer. With increasing competition in the industry and players demanding more transparency and reliable resources, Noxwin saw an opportunity to meet these needs. As an affiliate platform, it now offers an unbiased, all-encompassing guide to the best betting and casino sites, empowering users with well-researched reviews, exclusive promotions, and responsible gaming tools.

 

Honest Information at Your Fingertips

Noxwin.com, having previously struggled with its reputation as an operator, has made significant efforts to rebuild trust and credibility in the industry. Recognising the importance of integrity, they now place a strong emphasis on honesty and transparency with their users. This renewed focus on clear communication, fair play, and responsible operations reflects their dedication to providing players with a reliable, clear, and responsible gaming experience.

In an industry where many platforms advertise enticing bonuses that often do not exist when visiting the actual casino or bookmaker site, Noxwin stands out. The platform verifies all offers, ensuring that users have access to genuine promotions and exclusive deals that enhance their gaming experience.

Noxwin’s rigorous evaluation process includes:

  • Licensing and regulation: Ensuring that all listed platforms operate under valid licenses and comply with industry regulations.
  • User Experience: Evaluating the design, functionality, and overall user satisfaction of each site.
  • Game variety: Analysing the range of games available, including slots, table games, and live dealer options.
  • Bonuses and promotions: Reviewing the attractiveness of bonuses, while ensuring that terms and conditions are reasonable and user-friendly.
  • Payment methods: Evaluating the variety of secure payment options available for deposits and withdrawals.
  • Customer support: Testing the responsiveness and availability of customer service channels.

 

Empowering Players with Information

Noxwin’s transition to an affiliate platform is not just about listing casinos; it’s about empowering players with information. Through detailed reviews and comparisons, Noxwin helps users make informed decisions based on their gaming preferences. Whether you’re a seasoned player or new to online gambling, Noxwin offers insights that enhance your overall experience.

Exclusive Offers and Promotions

In addition to its comprehensive evaluations, Noxwin prides itself on featuring exclusive offers that players won’t find elsewhere. By partnering with top online casinos, Noxwin provides access to unique bonuses and promotions that can significantly enhance your gaming experience.

A Commitment to Responsible Gaming

As part of its dedication to player welfare, Noxwin emphasizes responsible gaming practices. The platform actively promotes responsible gambling in its reviews, helping players maintain a safe and enjoyable gaming experience.

Conclusion

Noxwin’s transformation from a gambling operator to a premier affiliate platform marks a significant milestone in its mission to provide valuable resources for online gamers. With comprehensive evaluations, exclusive promotions, and a commitment to transparency, Noxwin is now the ultimate destination for betting enthusiasts.

Noxwin’s shift towards a more transparent, honest, and ethical approach is a transformative move that not only enhances its brand reputation but also positively impacts the broader online gambling industry. By prioritizing honesty, integrity, and responsible gaming practices, Noxwin sets a new standard within the iGaming industry. This shift not only enhances its brand reputation but also fosters a culture of trust and accountability, benefitting players, operators, and affiliates alike.

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Affiliate Industry

Sitebee partners with QMRA

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Sitebee partners with QMRA
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To help operators and affiliates navigate this complex environment, Sitebee has partnered with Quality Mark Responsible Affiliates, seamlessly integrating legal expertise into Sitebee’s platform.

This collaboration enables Sitebee to offer its clients precise, real-time compliance solutions, supported by QMRA’s thorough understanding of the regulatory frameworks across multiple jurisdictions. With this partnership, Sitebee ensures operators stay informed and equipped to handle the challenges of a rapidly evolving market.

 

Compliance knowledge rooted in legal expertise

Through the partnership with QMRA, Sitebee offers clients access to an enhanced compliance tool that goes beyond monitoring. Backed by QMRA’s deep expertise in iGaming regulations, the platform now provides tailored legal insights that help operators anticipate and adapt to changing requirements in various regions.

Rasmus Bank Nielsen, Head of Sitebee, remarked: “By integrating QMRA’s extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market. This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.”

 

Focused on security, efficiency, and insight

As regulatory demands increase, Sitebee positions itself as an indispensable partner for operators seeking clear, actionable compliance insights. With the addition of QMRA’s expertise, Sitebee clients continues to benefit from:

  • Legal clarity on regulatory shifts across jurisdictions, ensuring operators are always informed of important changes.
  • Real-time data that allows for quick, informed decision-making, reducing the risk of non-compliance.
  • Operational efficiency, streamlining the compliance process through automation, so operators can focus on growing their business while minimizing compliance risks.

Steven Vrolijk, LL.M., Director of QMRA, added: “Our collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebee’s robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.”

 

Ahead of the curve in a complex regulatory environment

With QMRA’s legal expertise now a core part of Sitebee, the platform is designed to help operators navigate the ever-changing regulatory landscape. By providing clients with the most accurate and timely compliance information, Sitebee ensures that businesses are not just responding to changes – they are ready for them.

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