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Light & Wonder Introduces Squid Game: One Lucky Day

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New online slot inspired by Netflix’s most popular series to make its United Kingdom debut through exclusive Bally’s Interactive release

Light & Wonder Incorporated (Light & Wonder) (NASDAQ and ASX: LNW) has announced the forthcoming release of immersive online slot Squid Game: One Lucky Day. The latest in a string of highly successful brand licensing offerings, Squid Game: One Lucky Day will be available exclusively to Bally’s Interactive players in the United Kingdom and Europe for two weeks from March 13, ahead of a general release.

Squid Game: One Lucky Day is a 5×4 reel slot with 40 win lines and three bonus rounds that are immediately recognisable for fans of the hit Netflix show.

In the Red Light Green Light bonus round, players choose up to four steps forward to try to reach the finish line undetected and trigger the Jackpot Picker Bonus. The greater the number of steps selected, the higher the multiplier, along with an increased risk of being caught by the red eyes of the doll to spell an end to the round.

The Glass Bridge bonus round sees players choosing left or right as they cross, with each successful pick providing extra free spins, wild upgrades, symbol removal and multipliers. Falling through one of the bridge’s glass panels starts the free spins round.

In the Tug of War bonus round, players are awarded free spins with at least one wild reel. With each spin the competing teams pull the wild reel left or right, which can result in up to four wild reels on screen. Once a team loses, additional wilds are added from the losing side on your final spin.

The game will be made available to Light & Wonder’s customers through its content aggregation platform.

The pending release represents the latest phase of Light & Wonder’s iGaming content strategy, as the company continues to forge major agreements with brand and media creators designed to solidify its position as a leading premium global content creator.

“Our in-house teams have done a superb job capturing the essence of the series in Squid Game: One Lucky Day, the latest example of how we are able to combine fan-favorite shows with immersive gameplay,” the iGaming Chief Executive Officer for Light & Wonder, Dylan Slaney, said. “It’s a landmark game we are proud of and which we believe will resonate strongly with our operator partners and their players globally, a process that begins exclusively with Bally’s Interactive in the United Kingdom.”

Alan Campbell began reporting on the global gaming industry from the late-1990s after graduating from university with a degree in journalism and history. His career has included collaborations with a large number of traditional and digital publications from around the globe with the experienced professional having covered a plethora of topics, companies, regulatory developments and technological innovations.

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