Superbet teams up with GamePLAI for quant-driven sports product

GamePLAI, an emerging supplier of automated trading products for global sportsbooks, has announced its latest partnership with powerhouse operator, Superbet.

The agreement, which pertains to an evolving set of innovative player-performance markets on worldwide basketball and soccer, breaks new ground for GamePLAI, thanks to Superbet’s position as a dominant operator across the Romanian, Polish, Serbian and Belgian markets.

This milestone deal sees the modelling specialist provide another established sportsbook operator with all its premier player-props markets for basketball and soccer, both pre-game and in-play, to meet surging European appetite across these sports from the ever-popular NBA to local domestic action.

Building on its already live Micro Markets solution, GamePLAI is also set to launch an extensive player-props offering, including an innovative Player Micros product for soccer ahead of the Copa America and Euro 2024 this summer, key drivers for annual turnover and new-account acquisition.

This progressive partnership with Superbet underscores GamePLAI’s breakthrough capabilities around modelling and forecasting expertise across multiple product sets on the most visible sports.

Graham Savage, Co-Founder of GamePLAI, said: “At GamePLAI, we are committed to constantly creating innovative and original markets that afford customers a more personalised betting experience on their favourite players. Player props constitute the fastest-growing product for sportsbooks and we are determined to be at the forefront of innovation.

“Our mission is to become the preeminent supplier of automated and quantitative-driven solutions for the sportsbook industry. We strive to work with leading global operators and in Superbet we have found a partner that supports us in continually enhancing the quality of our product offering.”

Ivan Gojic, Head of Risk, Strategic Partnerships and In-Play Trading at Superbet, added: “We strongly feel that being customer-obsessed is part of the Superbet ethos and we only work with partners that can match our passion for creating a unique entertainment experience for our players. GamePLAI’s commitment to creativity and accuracy, while delivering customer-focused solutions, will serve as yet another differentiator for the Superbet brand, in a hugely competitive international market, with compelling new narratives and diverse betting opportunities.

“It’s undeniable that player props betting currently represents the most progressive segment for any sportsbook, and GamePLAI are true trailblazers in automated pricing. Our customers already love this personalized offering, which allows Superbet to continue to distinguish itself from its competitors, in an often copycat industry.”