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Superbet teams up with GamePLAI for quant-driven sports product

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GamePLAI, an emerging supplier of automated trading products for global sportsbooks, has announced its latest partnership with powerhouse operator, Superbet.

The agreement, which pertains to an evolving set of innovative player-performance markets on worldwide basketball and soccer, breaks new ground for GamePLAI, thanks to Superbet’s position as a dominant operator across the Romanian, Polish, Serbian and Belgian markets.

This milestone deal sees the modelling specialist provide another established sportsbook operator with all its premier player-props markets for basketball and soccer, both pre-game and in-play, to meet surging European appetite across these sports from the ever-popular NBA to local domestic action.

Building on its already live Micro Markets solution, GamePLAI is also set to launch an extensive player-props offering, including an innovative Player Micros product for soccer ahead of the Copa America and Euro 2024 this summer, key drivers for annual turnover and new-account acquisition.

This progressive partnership with Superbet underscores GamePLAI’s breakthrough capabilities around modelling and forecasting expertise across multiple product sets on the most visible sports.

Graham Savage, Co-Founder of GamePLAI, said: “At GamePLAI, we are committed to constantly creating innovative and original markets that afford customers a more personalised betting experience on their favourite players. Player props constitute the fastest-growing product for sportsbooks and we are determined to be at the forefront of innovation.

“Our mission is to become the preeminent supplier of automated and quantitative-driven solutions for the sportsbook industry. We strive to work with leading global operators and in Superbet we have found a partner that supports us in continually enhancing the quality of our product offering.”

Ivan Gojic, Head of Risk, Strategic Partnerships and In-Play Trading at Superbet, added: “We strongly feel that being customer-obsessed is part of the Superbet ethos and we only work with partners that can match our passion for creating a unique entertainment experience for our players. GamePLAI’s commitment to creativity and accuracy, while delivering customer-focused solutions, will serve as yet another differentiator for the Superbet brand, in a hugely competitive international market, with compelling new narratives and diverse betting opportunities.

“It’s undeniable that player props betting currently represents the most progressive segment for any sportsbook, and GamePLAI are true trailblazers in automated pricing. Our customers already love this personalized offering, which allows Superbet to continue to distinguish itself from its competitors, in an often copycat industry.”

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

 

Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

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SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC

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SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC
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In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.

Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.

The partnership between SPRIBE’s Aviator and UFC

SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.

In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.

David Natroshvili’s Insights

“I’m a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.

“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.

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