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Genius Sports Chosen as Successful Bidder for Exclusive Football DataCo Betting Rights Through 2029

Published

11 months ago

March 14, 2024

Niji Narayan

Reading Time: < 1 minute

Genius Sports Limited and Football DataCo, the data rights holder of English and Scottish football, have entered into an exclusive period of negotiation to extend their official betting data partnership.

The agreement remains subject to contract and approval of the Leagues and their respective Clubs.

Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football League (SPFL) to the global sports betting industry. The current rights agreement runs until the end of the 2024-2025 season with the new rights cycle being 2025-2029.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.