Gaming
New SuperScale eBook Launched to Help Mobile Game Developers Maximise Organic Success

SuperScale has released its latest ebook “From organic success to long-term revenue,” which addresses the concerns and opportunities identified in SuperScale’s landmark study, “Good Games Don’t Die”. The new SuperScale ebook builds on the signature whitepaper, providing mobile game developers with actionable insights and strategies to implement when a game gains organic traction.
Organic strategies such as celebrity endorsement, streamer coverage and TikTok virality can quickly catapult a game to the top of the charts, but it can be a challenge to maintain popularity. As discovered in the Good Games Don’t Die Report, 76% of launched games hit peak revenue and 47% of games die in year 1. The ebook provides developers with advice to further maximize the long-term revenue of games that have generated organic successes to date.
Previous findings also revealed that over a quarter (26%) of developers do not measure the lifetime value (LTV) and return on ad spend (ROAS) for their games. The ebook offers insights for developers exploring LTV and ROAS for the first time, alongside the significance of factors such as seasonality and marketing to seasoned game-makers. As discovered in the Good Games Don’t Die report, only 41% of developers use Ad mediation platforms. Inside the ebook, SuperScale specialists explain this process, offering advice about picking the right network, and the bidding and waterfall optimisation processes.
Ivan Trancik, CEO and Founder of SuperScale, said: “The findings from the Good Games Don’t Die white paper have been read far and wide by the industry. We’ve delved into the data to deliver an ebook that addresses the opportunities some developers are not currently exploring. In today’s mobile gaming landscape, every revenue-making opportunity counts, so we’re giving developers the insights to take their organic success to the next level.”
-
Africa6 days ago
EGT Digital continues to hit milestones in Africa
-
Compliance Updates7 days ago
Betsson joins Unibet & Tipico on stage at Leaders in Compliance Conference
-
Asia6 days ago
Skyesports Pro League CS2 Playoffs Announced: Top Four Teams Set to Compete for the Title
-
Asia5 days ago
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine
-
Interviews6 days ago
Irina Laivina, Media 24: “Our content is meant to educate and entertain”
-
Asia6 days ago
Asia Pioneer Entertainment’s Partners win industry awards at Asia Gaming Awards 2025
-
Asia4 days ago
Jetapult-backed UMX Studios launches DriftX, a mobile car racing game
-
Latest News6 days ago
BETBY LAUNCHES MOST COMPREHENSIVE VAQUEJADA BETTING OFFERING, PLACING EMPHASIS ON LOCAL APPROACH