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Casino.org and setting the standard for trust and safety for 20 years

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Casino.org is one of the most established affiliates in the industry having made its debut back in 1995. Since then, it has become one of the most trusted sources for finding reputable casinos and the biggest bonuses. To learn more about how it has done this while always prioritizing responsible gambling, we spoke with Alexander Korsager, industry veteran and Casino.org General Manager.

You are one of the most established and trusted online casino affiliates in the industry. Tell us more about what makes you the go-to site for players?

We have been around since 1995 and this makes us the world’s leading independent gambling authority. We provide players with all of the information they need to find online casinos and bonuses that offer what they are looking for. This is because our online casino reviews are the absolute best in the business. We put each casino through a 25-step process to determine the score it receives. This is to ensure we take all aspects of the player journey and experience into account, from signing up, claiming the bonus and depositing, to the game selection available, the licences held and the customer support offered. Due to our global reach and incredible team, we do this in more than 100 countries around the world.

 

Why are reviews so important to players when deciding where to play?

There are literally hundreds of online casinos and bonuses available to players with each offering something different. Given this incredible choice, it can be hard for players to decide where to play – imagine trying to find content on Netflix without it recommending titles based on your preferences and viewing habits. Players also want to know what the casino has to offer before they go through the process of actually signing up, providing payment details and making a deposit. They also want to understand the different bonuses available to them, and any terms and conditions attached to the offer. They can find all of this and more in our reviews. I also think there’s still a lack of trust between players and casinos, so our reviews help overcome this by telling them the good and the bad, and ultimately whether we recommend they play there or not.

 

What are the key factors players consider when deciding where to play?

The bonus offer is important, especially among regular players looking for the latest offer to take advantage of. In terms of bonuses, no deposit free spins are always in demand as they allow players to try the casino without using their own money. If the player likes the experience, they can then make a deposit and play with their own funds. This takes me nicely on to the next consideration – payments. Players want to see a good choice of payment options – Visa and Mastercard are a must, but we are seeing greater demand for digital wallets such as PayPal and mobile wallets like Apple Pay. They also take into account whether the casino offers fast payouts. The selection of games is important, with players wanting to see a great line up of slots and table games as well as crash and arcade titles and, of course, live dealer. We also see a lot of interest in new online casinos.

 

Are there any interesting online casino trends emerging?

More and more casinos are now offering no wagering bonuses so that players get to keep their winnings. This is also helping to build trust between players and casino brands with wagering requirements often causing confusion and leading to a negative player experience. The rise of non-traditional games such as crash, mines and plinko can be seen in how these games are increasingly appearing in the top game lobby spots and, in some cases, even having their own tabs. This type of content is really helping players to connect with a broader audience, especially Millennials and Gen Zers. We’ve also seen a shift in payments and while standard methods like debit cards still dominate, more and more players are using digital and mobile wallets making them a must-have for casinos looking to acquire players at scale.

 

Which online casinos are ahead of the curve with these trends and are offering the best player experiences right now?

You have to look at the major players like PlayOJO, Betfair, BetVictor, William Hill and LeoVegas. These brands offer everything I mentioned in the previous answers, from generous yet fair bonuses to a great line up of payment options with instant deposits and fast withdrawals. Their lobbies are packed with thousands of games, and they have really good customer support. They are also the brands pushing the boundaries and trying new things when it comes to promos, payments and stocking games from the latest suppliers. That said, there’s always room for new casinos to get in on the action.

 

Responsible gambling is a hot topic right now. What is Casino.org doing to support the industry’s efforts to promote safe play?

We take responsible gambling very seriously and have a dedicated page packed with information, advice and links to support charities and more. We also add responsible gambling advice to all of our pages where relevant, so that players are always reminded of the need to stay in control of their play and how they can actually do that. We want to really empower players so that they can sign up and play at the brands listed on Casino.org confident that they offer the safe gaming and entertainment experiences they are seeking. The way we see it, affiliates are the front line of defence and it’s our responsibility to educate players about the tools available to them to help them gamble responsibly.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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