Entain brings a fresh twist to the online experience with innovative new game

Entain, a leading player in the global sports betting and gaming sector, has launched an innovative new game, Bingo Tournaments, through its UK brands Gala and Coral – an industry-first that brings a fresh twist on the free-to-play experience. Players can now go head-to-head for leaderboard points to claim top ranking positions and win prizes, in tournaments that start on the hour, all day, every day.

Bingo has stood the test of time and evolved into a game that takes different formats – from the local community Bingo Hall, to free-to-play mobile games. In fact, the number of UK players logging in to play Bingo with Entain’s leading brands has increased by 80% since 2021[1], and this upward trend is continuing in 2024.

What makes Bingo so popular is that it is an inherently social game. It is about players enjoying the game, experiencing little moments of excitement, and sharing these experiences with other people who love the game. Bingo Tournaments brings this community-based element to the online game for the first time – providing more ways to play, more ways for players to interact with each other, and more ways to win.

Since its launch last month, Entain’s Bingo Tournaments has already been a hit, amassing over 80,000 unique players, and with 68% of Gala Bingo players engaging with the new game. These figures are expected to grow as Entain continues to deliver even better Bingo experiences for its customers.

Satty Bhens, Chief Product & Technology Officer at Entain, said: “Everything we do comes down to making sure that we’re providing the best experiences possible for our customers – so they enjoy playing with us, and keep playing with us. Introducing a groundbreaking game and a more social way to play through Bingo Tournaments is just one way that we’re refreshing and investing in our games to deliver the best products to our customers.”