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RubyPlay strengthens Dutch market reach in partnership with Play North

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RubyPlay strengthens Dutch market reach in partnership with Play North
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RubyPlay, an innovative B2B iGaming development studio, has secured an agreement with Play North to deliver its content to the operator group in the Netherlands.

Through this new collaboration, RubyPlay’s diverse portfolio of unique games has gone live with Play North’s Dutch-facing casino brand Kansino, including the widely recognised Immortal Ways series.

In addition, the studio’s content has been integrated with Play North’s Pikakasino site, under its MGA licence.

The collaboration marks the next phase of RubyPlay’s strategic efforts to extend its presence in the Netherlands, with its games already resonating with players within the regulated market.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Joining forces with Play North is an exciting venture as we continue to strengthen our presence in the Dutch market.

“The Netherlands remains a key territory for us and we want to ensure more players can gain access to our immersive slot titles. Our collaboration with Play North will enable us to unlock new opportunities for growth.”

Daphne Xerri, Chief Product Officer at Play North, added:Partnering with RubyPlay aligns perfectly with our mission to offer our players the most engaging and immersive gaming content available.

“RubyPlay’s reputation for delivering high-quality games makes us confident that this deal will enhance our offering on both of our casinos.”

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Casino Guru and Mindway AI advance RG self-test game in time for SGW24

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Casino Guru and Mindway AI advance RG self-test game in time for SGW24
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Casino Guru, the leading online casino database and a champion of informed play in the gambling industry, continues to build upon its responsible gambling partnership with Mindway AI, a prominent RG tech and solutions provider focusing on offering actionable real-time insight into consumer gambling behavior, by launching the revised campaign focused on the Gamalyze self-assessment game, in time for Safer Gambling Week 2024 (SGW24).
The game, a reinvention of the self-test, is a card game that allows players to analyze their own gambling habits through engaging and anonymous play. Thanks to a dedicated widget that welcomes players on the home page, the game is available directly on Casino Guru’s website and is also featured as “Game of the Week.”
To help further improve this year’s reach, Casino Guru has teamed up with several casino partners, including CasinoFriday, Shotz, Roman Casino, giving players the opportunity to explore the game while gaining deeper insights into their own gambling habits.
Casino Guru has reached out to subscribers with additional details about the campaign, aiming to significantly expand its impact and raise awareness among a larger audience.
Previous campaign iterations received 1,800 gameplays each, and Casino Guru is now determined to improve on this milestone.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, shared the following: “I am excited about this year’s upgrade to the campaign and can’t wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience. The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.”
Once the self-test game is completed, Mindway AI provides players with detailed feedback on their gameplay, and analyze certain behavioral markers, such as how players respond to rewards and losses, the frequency of their wins and how risky their gambling behavior is.
Ultimately, the assessment seeks to improve people’s understanding of their own risk-taking behavior, and what they can learn from it. Both companies are dedicated to bringing the concept of safer gambling to the forefront of players’ awareness, and this innovative collaboration allows them to achieve this goal in a creative and enjoyable manner.
To access the widget and test your gambling style, head over to Casino Guru’s home page and click on the widget in the upper right corner of the screen, or check the “Game of the Week,” which will feature Gamalyze throughout SGW24.
Casino Guru and Mindway AI first introduced the campaign several years ago, boosting its reach in a player-centric way in time for SGW24.
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Gamzix Brings Africa to Life with Book of Zulu – A Game-Changer for Casino Portfolios

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On December 3, 2024, Gamzix, a leading full-cycle slot provider known for its high-quality game design, is thrilled to announce the highly anticipated launch of its newest slot, Book of Zulu. Crafted with unparalleled attention to detail, Book of Zulu combines the mystery of classic “Book” slots with a fresh African twist. This exciting release adds unique gameplay elements, rich African-themed visuals, and innovative features designed to enhance player engagement.

 

An Unforgettable African Adventure

Book of Zulu transports players deep into the heart of Africa, blending immersive visuals with a thrilling storyline. To capture the essence of the wild, and give players a sense of Indiana Jones adventure, we recorded the sounds of elephants directly at the zoo, bringing an added layer of authenticity to the experience. At our company, we approach each slot with special care and attention, treating every detail with the same dedication and reverence that we bring to all of our work. Players embark on a journey with an intrepid explorer as they delve into the mysteries of the Zulu people and their sacred book. The African aesthetic runs deep in every aspect of the game, with striking distinctive symbols and authentic cultural references, creating a refreshing alternative to traditional “Book” slots set in ancient tombs.

 

Unique Game Features and Winning Mechanics

Unlike typical “Book” slots, Book of Zulu introduces dual-expanding symbols within the same free spins round. This feature ensures that players experience a layered winning structure: a lower-value symbol expands first, creating smaller wins, followed by the expansion of a higher-value symbol, delivering larger payouts and building excitement with each win.

In Book of Zulu, players can enjoy Gamzix’s innovative twist on expanding symbols and free spins. At the start of each free spin round, a special symbol with a distinctive golden frame is randomly selected to become an “expander.” When three or more of these symbols land, they expand to cover their reels, maximizing winning potential and creating suspense as each symbol’s expansion leads to escalating rewards.

 

Free Spins with Rewarding Wild-Scatter Symbols

Gamzix has reimagined the mechanics of both scatter and wild symbols in Book of Zulu. When three or more scatter symbols appear, players are awarded 10 free spins—regardless of the exact number of scatters, keeping the focus on gameplay consistency. Additionally, wild symbols are not just substitutes but powerful multipliers, making every spin a potential game-changer for players.

“Gamzix has designed Book of Zulu to keep players engaged with top-tier animation, intuitive gameplay, and a detailed paytable that rewards from as few as two symbols. Each game element has been tailored to enhance player retention and extend playtime, making Book of Zulu a must-have addition for operators seeking to boost GGR”, says Gamzix’s CCO Lidiia Kosohova.

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Expert comment: Safer Gambling Week 2024

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Safer Gambling Week commentary

As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.

As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.

We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.

– Andrew Lee, COO, QiH Group

Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.

It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.

– Nick Arron, Lead Solicitor, Poppleston Allen

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