Latest News
Altenar and Fast Track enter strategic partnership to revolutionise player engagement

Leading sportsbook will deliver targeted campaigns and personalised player journeys
Altenar, a leading sportsbook and iGaming software provider, has announced a strategic deal with player engagement platform, Fast Track.
As part of the partnership, Fast Track, a leader in AI-powered CRM with real-time data capabilities, has integrated its cutting-edge technologies with Altenar’s PAM tools.
This marks a significant milestone in the industry, bringing together Altenar’s comprehensive iGaming platform with Fast Track’s expertise in scalable player engagement solutions to enhance the customer experience with hyper-targeted campaigns and dynamic, personalised journeys.
The agreement underlines Altenar’s commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP) and highlights Fast Track’s transformative CRM approach.
Known for its automation capabilities, Fast Track also enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar’s operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly.
Charlie Williams, Commercial Director at Altenar, said: “We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence.
“This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”
Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry.
“Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.”
-
Bitcoin5 hours ago
Crypto Casinos EU 2025 – Top 10 European Bitcoin Casino Sites (Updated List)
-
Latest News3 days ago
Best Crypto Casinos in 2025 – Top 10 Bitcoin Casino Sites, Rated by Experts
-
Africa3 days ago
VeliTech Announces Strategic Partnership with Jambobet
-
Latest News3 days ago
Rainbet Promo Code 2025: GAMBLECS2 for 60 Free Spins No Deposit Bonus
-
Latest News4 days ago
Best Bitcoin & Crypto Casinos in Europe for 2025 (Top Picks)
-
Africa4 days ago
Rise & Hustle enhances platform with proprietary AI-powered Rise Core solution
-
eSports4 days ago
Team Liquid Win The Mobile Legends: Bang Bang Mid Season Cup at the 2025 Esports World Cup in a Thrilling Best-of-Seven Domination
-
eSports4 days ago
Magnus Carlsen Claims Inaugural Chess at 2025 Esports World Cup Title as Two Grand Masters Clashed on the World Stage