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PlayOJO Revives ‘Street Casino’ Guerilla Marketing Campaign

Published

11 months ago

May 7, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Online casino, PlayOJO returned to the streets of London for a repeat of its successful ‘Street Casino’ marketing campaign. The campaign promoted fun, authentic engagement with the brand in the form of gameshow-style challenges for cash prizes. Social media users could also take part digitally, through similar challenges for the chance to win Amazon vouchers.

Comic actor, Andy Hindson returned as the larger-than-life gamemaster. He hosted a suite of challenges, including ‘Bingo Basket Head,’ in which two contestants tried to catch as many bingo balls in their head baskets as possible.

Or Axe Throwing, where contestants needed to take aim at Andy with velcro axes as he donned a medieval helmet and a target circle. Some of these challenges even tested the British public’s knowledge on famous songs and movies.

Social Media Manager, Alessandro Iacovangelo at PlayOJO said: “This campaign aims to create a buzz around the brand through authentic entertainment with consumers both digitally and in-person. It emphasizes PlayOJO’s brand identity, which is fun and unconventional while also highlighting the casino’s commitment to fairness and a chance to win cash with no strings attached.

The British public is always up for a good laugh, and we didn’t want this to get lost in translation, so each challenge was done unscripted and purely focused on delivering entertaining content to our players.”

Related Topics:Guerilla Marketing Campaign PlayOJO

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.