Balkans
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
SOFTSWISS, a leading iGaming software provider, entered the Bulgarian market through a partnership with operator Topwin.bg. This strategic move strengthens and expands the SOFTSWISS brand in Europe.
SOFTSWISS has secured certification from Gaming Laboratories International (GLI) for use in the Bulgarian market, ensuring all technical and legal requirements are met. The partner utilises the SOFTSWISS Casino Platform, the Sportsbook, the SOFTSWISS Game Aggregator, and Affilka, all fully prepared and technically optimised for this local market.
According to Statista.com, revenue in the Bulgarian iGaming sector is projected to reach âŹ134.60m in 2024. SOFTSWISS has facilitated its partners’ entry into Bulgaria by adapting its products and obtaining the necessary local certifications.
“Entering the Bulgarian market marks a significant milestone for us, as our products are now recognised in another EU country. This expansion aligns with our global development strategy to broaden the SOFTSWISS brandâs presence in local markets. Our partnership with TopWin has deepened our understanding of this market and presents mutual growth opportunities,” says Vitali Matsukevich, COO at SOFTSWISS.
Krasimir Tokushev, CEO of âGolden City 7â, the holder of the licence for Topwin.bg comments: âPartnering with the well-established SOFTSWISS products is a significant advancement for us. This collaboration will elevate our platform to new heights, and we are confident that our Bulgarian players will be delighted with the enhanced gaming experience.â
SOFTSWISS has several international and national licences and certifications, including a recent South African licence acquired through the purchase of a majority stake in Turfsport.
The company is actively expanding into new markets. This year, the focus is on the LatAm market, where the company has strengthened its presence by appointing Rubens Barrichello as its Non-Executive Director in Latin America.
About SOFTSWISSÂ
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Balkans
AdmiralBet Introduces OKTO.CASH in Serbia
AdmiralBet, a leading brand in Serbia within the Novomatic Group, has announced the rollout of OKTO.CASH, the fast and direct cash-to-digital payment solution of OKTO. The new integration offers a convenient and secure way for users in the region to top up their igaming accounts with cash, further enhancing the customer experience on AdmiralBet.
The partnership underscores OKTOâs expansion in Serbia and reflects its commitment to delivering easy, fast and secure payment options for players who prefer offline transactions but seek the convenience of online igaming. It allows AdmiralBet customers to deposit cash directly into their gaming accounts instantly, via e-voucher payment of OKTOâs at an alwaysâ growing network of points of sale across the region. The seamless integration allows players to complete deposits without leaving the gaming environment, ensuring an uninterrupted and smooth experience.
OKTOâs CCO Simon Dorsen said: âOKTO has built a strong reputation for aligning its payment solutions with the needs of modern users who prioritize flexibility, convenience, speed, safety, and security. Our proprietary technology is fully integrated with AdmiralBet architecture, enabling instant access to funds without the player needing to exit the app or website. This is the perfect solution for users who want the benefits of the digital world while still using cash, that aligned with AdmiralBetâs user focused payments strategy.â
âOur payment platform is specifically designed to cater to the demands of the Serbian market. We recognize the value of thinking locally, and this partnership delivers real benefits to both players and operators,â he added.
Milan Djurmez, Head of Online Gaming at AdmiralBet, said: âWe operate in a highly competitive and fast-paced industry, where delivering the best mobile-first experiences is crucial. OKTO has proven to be a trusted partner with an impressive track record in digital payments in Europe and beyond. We are excited to offer this new cash-to-digital payment solution to our players, further enhancing their experience.â
The collaboration of AdmiralBet with OKTO reaffirms the commitment of all parties to offering state-of-the-art experiences to consumers. As OKTO continues to grow its presence in the Serbian market, this partnership marks a significant step toward modernizing payment methods for the regionâs igaming community.
Balkans
EGT’s Supreme Green Selection made its successful debut in Bulgaria
Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
Balkans
Synot Group Debuts at the BEGE in Bulgaria
For the first time ever, SYNOT Group will present its extensive product portfolio at the Balkan Entertainment and Gaming Exhibition, which will take place from 27th to 28th November at the Inter Expo Center in Sofia, Bulgaria.
âWe are delighted to invite all visitors to our booth 2.18 where they will have the opportunity to explore SYNOTâs advanced multigame progressive jackpot systems MAGIC BALL LINK and SUPER LINK, which offer a wide range of exciting themed and fruit linked games,â the company said.
âVisitors can also discover SYNOT’s latest cabinet portfolio, including the state-of-the-art UP2-32, Eclipse FL-32 and UP1-27 models, as well as the latest games from the Firebird system and the proven Explosive Games Premium+ sets.
âVisitors interested in online slots or comprehensive iGaming solutions should not miss the online section, where representatives from SYNOT Games and SYNOT Interactive will be demonstrating the full range of products.
âGiven the strategic importance of the Balkan market, our participation at BEGE is of great importance to us. We look forward to interacting with all visitors, presenting our innovative products and demonstrating the SYNOT Group’s cutting-edge solutions. This event is a valuable opportunity to strengthen relationships with both new and existing partners and to explore how our comprehensive land-based and online portfolios can drive mutual success.â
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