Latest News
Redefining iGaming: The Thrilling Journey of Atlas-IAC to Atlaslive

Atlas-IAC has taken a bold step forward, unveiling its new identity as Atlaslive, the dynamic iGaming platform. Teaming up with the esteemed Banda agency, the company started a fresh era in iGaming tech marked by innovation, dynamism, live tech and bold creative approach.
“Fueled by the dynamic nature of our industry and the rapid evolution within our company, we felt compelled to embrace change that would reflect these transformations. As we review on the strides made over recent years – from refining our unique product to forging new partnerships worldwide – it became clear that a new brand strategy is the natural next step in our journey,” commented Bogdana Yavorskaya, Chief Marketing Officer at Atlaslive, on the preconditions leading to the rebranding.
Nowadays tech builds in people’s lives becoming life itself, and removes the line between what is real and what is not. Yaroslav Serdiuk, Strategy Director at Banda agency, emphasizes: “The principle of outstanding technology is to mirror life, give important outcomes, and remain unnoticeable in use. The best technology is live tech. That is why we chose the notion of “live” and built the brand entity around it, incorporating it into the brand name as well. The company’s tagline stresses its progress into a dynamic iGaming platform.”
The brand’s visual identity retains its focus on blue but now incorporates new accents and shapes. The cool palette captures the essence of technology, while the shapes, approaches, and the identity system itself underscore continuous dynamism.
Keeping “Atlas” and combining it with “live”, the new Atlaslive logo marks not only just a new word, but reflects a fresh phase in the industry, seamlessly blending legacy with innovation.
The mission of Atlaslive is to discover how far iGaming tech can evolve. Bogdana Yavorskaya, CMO at Atlaslive, emphasizes, “Just like with life, you never know where it will bring you eventually. But we are up for this journey.”
The core values of Atlaslive are to connect, evolve, and deliver. Maxim Slobodyanyuk, CEO of Atlaslive, believes these values mirror the company’s core principles,
“It is crucial for us to maintain open interactions between employees, clients, and partners to foster the creation of new ideas. Responsive to the changing world, we prioritize evolution and continuous improvement as our fundamental principles. Additionally, we ensure our platform is efficient and delivers scaling-up outcomes.”
Discover How Far iGaming Tech Can Evolve with Atlaslive.
-
Asia6 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Africa7 days ago
Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania
-
Aquisitions/Mergers7 days ago
NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets
-
Compliance Updates7 days ago
SOFTSWISS Releases Gambling Regulation Directory for iGaming Operators
-
Compliance Updates7 days ago
Alternative Dispute Resolution (ADR) Role and Certification
-
Asia7 days ago
iRace Media extends partnership with The Hong Kong Jockey Club in Asia
-
Central Europe7 days ago
SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market
-
Latest News7 days ago
Flutter UKI Invests Nearly ÂŁ7M into Community Sports