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HIGHLIGHT GAMES LAUNCHES NEW SUITE OF VIDEO VIRTUAL TENNIS PRODUCTS

Published

7 months ago

May 14, 2024

Reading Time: 2 minutes

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has entered into an agreement with Tennis Data Innovations (TDI) that will grant access to hundreds of hours of archive tennis footage from the ATP Tour for use in a new suite of video virtual sports products.

Highlight’s new suite of games featuring footage from ATP Media’s archive library will include tournament and single match games plus an innovative new ‘Chase the Ace’ instant win product, a first-of-its-kind for tennis in the virtual sports market.

To play Chase the Ace, once customers place a stake they are presented with a set of six tennis ball icons, which, when selected, reveal a randomly selected video clip from an archive spanning decades of the ATP Tour, featuring legends of the game, past and present. Prizes are awarded for aces and revealing six aces wins the jackpot, with additional in-play opportunities to win cash prizes.Unlike other products which use graphical representations of players, Highlight Games uses and licenses real game footage to create the most realistic betting and gaming opportunities. Highlight Games content is omni-channel and can be played in retail venues, online and mobile each with a flexible approach for the operator.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to be announcing this agreement which will allow Highlight to introduce a whole new product range to its growing portfolio of exclusive video virtual products. Tennis has huge international appeal, and our new games will give punters the opportunity to bet on highlights featuring their favourite players in a variety of formats. We pride ourselves on offering our customers the most realistic betting and gaming experiences, and I’m confident that this new range of products featuring legends of the game; past and present will be a game, set and match with customers.’

David Lampitt, CEO, TDI, added: ‘TDI is delighted to have entered into this agreement which will combine Highlight Games’ innovative approach to virtual sports products with men’s professional tennis, creating incremental value from archive assets. The ATP Tour has huge global appeal and I’m sure that these new games will be popular with fans across the world.’

Related Topics:Highlight Games

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.