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Celebrities, Gaming, and Casinos: A Glittering History of Fame, Glamour and Fortune in Gaming

Published

1 month ago

May 15, 2024

From the high-stakes drama of the gaming tables to the dazzling spectacle of live performances, the relationship between celebrities and casinos is a tapestry woven with threads of glamour, excitement, and occasional scandal.

Reading Time: 4 minutes

In the glittering world of entertainment and excess, few realms hold as much allure for celebrities as the captivating domain of casinos. From the high-stakes drama of the gaming tables to the dazzling spectacle of live performances, the relationship between celebrities and casinos is a tapestry woven with threads of glamour, excitement, and occasional scandal. Join us as we journey through the colorful history of this captivating intersection where fame meets fortune, exploring the highs, the lows, and the irresistible allure that draws the stars into the embrace of the casino world.

Celebrity Themed Slots: Michael Jackson, Marilyn Monroe

Celebrity-themed slots have become popular in online gaming, allowing players to interact with their favorite stars in a new way. For instance, Bally Technologies developed music-themed slots like “Michael Jackson: King of Pop,” featuring iconic hits and dazzling visuals that capture the essence of the legendary pop star.

Similarly, Playtech introduced themed slot games such as “Marilyn Monroe,” immersing players in the glamour and allure of the iconic movie star’s world. Also, “The King Lives” by WMS Gaming pays homage to the unforgettable Elvis Presley, allowing players to rock ‘n’ roll their way to big wins with classic tunes and vibrant graphics. Such celebrity-themed slots entertain and celebrate the enduring legacy of cultural icons.

And if you’re looking for multiple celebrities in your gaming, you’ll also find slots designed after movies – musical or not – like the Wizard of Oz take-off in this slot game you can find here.

Lionel Richie’s Return to Encore Theatre: King of Hearts

Lionel Richie’s return to the Encore Theater in Las Vegas with his “King of Hearts” residency marks a thrilling chapter in the city’s entertainment scene. While the Encore Theater itself doesn’t directly host casino activities, Wynn Las Vegas and Encore together form one of the largest and most prestigious casino resorts in Las Vegas, with a vast array of gaming options.

Also, the thematic title “King of Hearts” evokes imagery of love and passion and aligns with the language of card games, where the “king of hearts” holds a special significance as one of the most iconic cards on the deck. Residency shows forge a powerful link between the star performer and the Wynn and Encore resorts, exposing attendees to venue offerings such as high-end accommodations, gourmet dining, and thrilling casino experiences.

His upcoming show schedules run throughout 2024, with the next event on 6/26/24. Jun. Wednesday at 08:00 PM and Friday and Saturday of the week in Wynn Las Vegas. The Encore Theater at Wynn Las Vegas is a luxurious venue with an intimate setting and high-quality acoustics.

Partnership Between Travis Scott and Fortnite

The partnership between Travis Scott and Fortnite, an online video game, marks a groundbreaking collaboration between the music and gaming industries. Travis Scott, a prominent rapper and music artist, is renowned for his hit songs such as “SICKO MODE- with over 1.2 billion views,” “Goosebumps,” and “Highest in the Room.” In April 2020, Fortnite hosted a virtual concert event titled “Astronomical,” featuring Travis Scott as the headline act.

The innovative event transformed the Fortnite game world into a surreal concert venue where players could experience Scott’s music uniquely. For Fortnite, the collaboration with Travis Scott represented a bold step into virtual entertainment. The “Astronomical” event demonstrated the game’s potential as a platform for live music performances and cultural experiences, further solidifying Fortnite’s position as a leading force in the gaming industry.

The partnership between Travis Scott and Fortnite exemplifies the growing convergence of music, gaming, and digital culture. It showcases the power of collaboration in creating innovative and unforgettable experiences that resonate with audiences across different mediums and platforms.

In-Game Characters- Mr. T, Aubrey Plaza, and William Shatner in World of Warcraft

In-game characters in World of Warcraft, such as Mr. T, Aubrey Plaza, and William Shatner, inject a unique blend of celebrity culture into the game’s immersive universe. The notable figures have lent their voices and likenesses to characters within the game, creating memorable encounters and quests for players to enjoy.

Mr. T, known for his iconic role in The A-Team and larger-than-life persona, became immortalized in World of Warcraft as “Mr. T’s Night Elf Mohawk,” a fearsome warrior who roamed the game’s fantasy realms. Aubrey Plaza celebrated for her roles in Parks and Recreation and other hit TV shows and films, and she took on the role of “Aubrey the Insane” in World of Warcraft, delighting players with her quirky and unpredictable character.

William Shatner, admired for his portrayal of Captain Kirk in Star Trek-fictional character, brought his legendary charisma to World of Warcraft by voicing characters like “Ogom the Wretched,” adding a touch of sci-fi allure to the game’s fantasy landscape.

The In-Game Characters in traditional video games serve as entertaining additions to World of Warcraft and highlight the game’s ability to transcend boundaries and incorporate elements of pop culture, making it a truly immersive and dynamic experience for players worldwide.

A Boogie Joins NYXL as its First Creator

Renowned hip-hop artist and New York native A Boogie Wit da Hoodie makes waves in the esports scene by joining NYXL as its inaugural creator. Some of his most notable tracks include “Drowning” featuring Kodak Black, “Look Back at It,” “Swervin” featuring 6ix9ine, and “Mood Swings” featuring Lil Tjay.

Tasked with crafting content series, music projects, and immersive artistic experiences, A Boogie brings his unique flair to NYXL’s platforms and social channels, including YouTube, TikTok, Twitch, and Twitter.

The groundbreaking collaboration amplifies NYXL’s presence within the esports community and signifies a dynamic fusion of gaming and music cultures. A Boogie’s involvement promises to captivate audiences with innovative content and foster deeper fan engagement, further solidifying NYXL’s status as a trailblazer in the esports industry.

Related Topics:Aubrey Plaza Boogie Fortnite Glamour and Fortune in Gaming Lionel Richie Mr. T NYXL Travis Scott William Shatner World of Warcraft

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Optimove Becomes First CRM Marketing Solution Approved as Associate Member of the European Lotteries Association

Published

8 hours ago

June 21, 2024

Peter Tolan

Reading Time: 2 minutes

Optimove’s admittance demonstrates the company’s expertise and contribution to the lottery industry and its commitment to upholding the highest standards of integrity, responsible gaming, and innovation in lottery marketing and customer engagement

Optimove, the #1 CRM Marketing Solution for iGaming, has become the first CRM marketing solution approved as an official European Lotteries Association (EL) Associate Member. The EL is the umbrella organization for national lotteries operating in Europe and provides access to a network of industry leaders, opportunities for collaboration, knowledge sharing, and more. Optimove’s admittance to the EL demonstrates the company’s expertise and contribution to the lottery industry. Optimove is committed to upholding the highest standards of integrity and innovation in Lottery marketing and customer engagement, with Responsible Gaming at the forefront of every communication to Lottery players.

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

Optimove empowers digital lottery operators – such as Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, Sisal, La Tinka, and more – to achieve growth through their existing players. Lottery operators gain the following key capabilities:

Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining content creation, and optimizing campaign orchestration for enhanced personalized experiences across player touchpoints.
Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.

The EL boasts a diverse membership spanning over 40 European countries, including all EU Member States collectively contributing over 20 billion EUR annually to state budgets, funding crucial sectors such as sport, culture, social projects, research, and other causes of general interest.

“We appreciate the rigor and professionalism of the European Lotteries Association, which upholds the highest standards for its members. Those standards are a beacon across the world,” said Pete Miles, Director of Sales, iLottery at Optimove. “The admission is a true honor and underscores our commitment to meeting the highest standards in advancing the lottery industry through innovation and collaboration. This membership will help us drive positive change and deliver exceptional value to our clients and the broader Lottery community.”

“Optimove has always been a pioneer in the lottery sector, and we are pleased to welcome them as the first CRM marketing platform associate member,” said Arjan van ‘t Veer, Secretary General at the European Lotteries Association. “To continue to drive the lottery sector forward, EL welcomes industry leaders committed to fostering innovation and collaboration within the lottery industry. We look forward to working together to drive advancements in marketing strategies and customer engagement that benefit EL’s members and the wider lottery community.”

Latest News

Published

8 hours ago

June 21, 2024

Peter Tolan

Scientific Games Grows Partnership With Connecticut Lottery To Primary Instant Games Provider

Reading Time: 2 minutes

Scientific Games, the world’s largest creator, producer and manager of lottery games, will continue bringing innovative instant game entertainment to players in the state of Washington. Building upon a relationship that drove significant growth over the past 10 years, Washington’s Lottery selected Scientific Games as its primary scratch game provider with a new six-year contract that may be renewed for up to four additional years.

Since 2014, as the primary instant game partner, Scientific Games has collaborated with Washington’s Lottery instant product management teams to drive 60% growth in gross gaming revenue. The growth contributed more funding for programs supporting early childhood education, financial aid for college studencts, vocational excellence programs, economic development, responsible gaming and more in the Northwest state with a population of more than 8 million.

“Our work with Scientific Games has made a difference. We’ve been able to offer our players entertaining scratch game experiences while responsibly driving more funding for the good cause programs that enrich our communities,” said Gaylene Gray, Instant Product Manager for Washington’s Lottery. “We look forward to continuing our strong partnership with Scientific Games as into the next phase of innovation and growth for our products.”

Some of the the more successful games currently enjoyed by Washington’s Lottery players are LOTERIA branded scratch games at the $2, $5, $10 and $20 pricepoints featuring colorful, original Don Clemente images and traditional Latin American bingo-style play. To date, LOTERIA games have generated more than $460.4 million revenue for the Lottery.

Scientific Games has served as the primary scratch game provider for Washington’s Lottery since the Lottery’s inception more than 40 years ago.

“It is a pleasure to continue our collaboration with Washington’s Lottery on its very successful product portfolio as primary instant game provider. The Lottery’s team has always embraced innovation and is willing to try new ideas that entertain players and drive more funding for vital programs in the state,” said John Schulz, President of Americas and Global Instant Products for Scientific Games.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

Latest News

Bulletin from Kambi Group plc’s Extraordinary General Meeting 2024

Published

9 hours ago

June 21, 2024

Peter Tolan

Reading Time: < 1 minute

Kambi Group plc (Company Registration Number C49768) having its registered address situated at Avenue 77 Complex, A4, Triq in-Negozju, Zone 3, Central Business District, Birkirkara, CBD 3010, Malta (the “Company”) held an Extraordinary General Meeting on 20 June 2024 at Kambi, Hälsingegatan 38, 113 43 Stockholm, Sweden (the “Meeting”)

Two extraordinary resolutions (A and B respectively) were presented to the Meeting.

In terms of Clause 135 of the Companies Act (Cap 386), and the proviso to Article 48B.2(b) of the Articles of Association of the Company, the required majority for the purposes of this Meeting was not less than 75% in nominal value of the shares represented and entitled to vote at the Meeting, or if more than half in nominal value of all the shares having the right to vote at the meeting was represented at the Meeting, a simple majority in nominal value of such shares so represented shall suffice.

The number of shares represented and entitled to vote at this Meeting corresponded to 33.01% of total shares entitled to vote at the Meeting, of which 100% voted in favour of extraordinary resolution A (Authority to issue and allot shares for payment in kind) and 94.57% voted in favour of extraordinary resolution B (Authority to acquire own shares). Therefore:

Authority to issue and allot shares for payment in kind approved;

Authority to acquire own shares approved.

By order of the Board

Sarah Fenech
Company Secretary

For further information, please contact:

Mia Nordlander
SVP Investor Relations & Sustainability
[email protected]
Mobile: +44 (0) 7850 910 933
Office: +44 203 318 6279

Chris Stutzman
Investor Relations Analyst
[email protected]
Office: +1 302 603 5137