Sponsorlytix™, an AI-powered big data sponsorship analytics and tracking platform, is set to revolutionize how organizations in the esports and gaming ecosystems measure sponsorships. We proudly announce the official launch of our closed beta on July 1, 2024.

At its core, Sponsorlytix harnesses the power of artificial intelligence (AI), machine learning (ML), and computer vision to provide unparalleled insights, enabling sports clubs, organizations, governing bodies, esports and brands to maximize their sponsorship investments and achieve unprecedented ROI.

Sponsorlytix is poised to disrupt the sponsorship landscape with its state-of-the-art analytics tools, specifically designed for the esports and gaming ecosystem. By leveraging advanced AI, ML, and computer vision technologies, Sponsorlytix helps brands accurately assess the impact of their sponsorships in real time, across various tangible and intangible assets.

Sponsorlytix Products

Sponsorlytix offers two powerful products tailored to the esports and gaming industry:

1. Sponsorship Dashboard: This tool tracks, detects, and measures an esport or gaming organization’s sponsor’s brand value across 10 assets, including esports tournaments, leagues, streaming, social media, traditional news media, naming rights, and more.

2. Tracking Portal: This tool specifically tracks and detects brand logos, placements, and locations across various esports contexts and also tracks gaming analytics and data.

Product Features
Real-Time Data Tracking: Monitor sponsorship performance in real-time, enabling agile decision-making and strategic adjustments.
Esports Big Data: Leverage comprehensive sports tracking, scoring, and real-time data analysis.
Gaming & eSports: Track, detect, and measure performance in eSports tournaments and leagues.
Computer Vision & AI: Hundreds of models and data sources trained and deployed to enhance analytical capabilities..
“Sponsorlytix is poised to transform the way esports organizations from the amateur to professional level approach sports sponsorships,” said Omar Al Raisi, Founder & CEO of Sponsorlytix. “Our platforms, built on the foundations of AI, ML, and computer vision, provide the clarity and precision needed to navigate the complex world of sports sponsorship, empowering sports organizations and brands to make informed decisions and drive significant value from their investments.”

Behind The Scenes Success before Launch

Sponsorlytix partnered with the Bol Open in Croatia and the Women’s Tennis Association (WTA) as a data partner, conducting significant behind-the-scenes work on internal testing of their systems. This collaboration showcased Sponsorlytix’s capabilities on a global stage, with visibility in over 100 countries through major broadcasters including beIN Sports, Eurosport, Azam Sports, HRT, TV Asahi, and more.

Additionally, Sponsorlytix has partnered with African Lyon Football Club in Dar es Salaam, Tanzania, to track and measure the impact of their sponsorships. African Lyon was provided with precise insights into their sponsorship performance, enhancing their ability to attract and retain sponsors.

Moreover, Sponsorlytix has worked with The Sports Journal on several investigative articles, serving as a data provider. This partnership showcased Sponsorlytix’s ability to deliver comprehensive and detailed data, supporting in-depth sports journalism. Collaborating with media publishers and broadcasters remains one of the top priorities for Sponsorlytix.

Funding and AI Model Developments

Sponsorlytix was built mostly by bootstrapping, with only a small pre-seed round funded by family and friends, with additional personal investment from founder Omar Al Raisi. These funds were instrumental in research and development, leading to the creation of proprietary models that set Sponsorlytix apart in the market.

Sponsorlytix is now developing hundreds of new AI models and is in the R&D phase of a groundbreaking model that will revolutionize a particular sport. Details about this exciting development will be revealed soon. Additionally, Sponsorlytix is looking to raise its seed round to further enhance its platform and expand its market presence. This funding will support continued innovation and the scaling of operations to meet the growing demand for sophisticated sports sponsorship analytics.

Customised payment infrastructure and fraud prevention solutions to streamline and secure global transactions

Driffle, a digital goods marketplace specialising in gaming products, has announced a new partnership with Mangopay, a modular and flexible payment infrastructure provider, to transform the user experience.

Mangopay will provide a customised end-to-end payment flow, including pay-in, e-wallet management, seller payout, and KYC/KYB. This will enable Driffle to offer a seamless, safe, and compliant experience for its users. Mangopay’s e-wallet solution will allow buyers to store and re-spend money within the platform, improving user experience and unlocking additional potential revenue for Driffle. Additionally, Driffle will leverage Mangopay’s AI-driven Fraud Prevention solution to safeguard against transactional fraud and promotion abuse.

With offices in London, Vilnius, and Delhi, Driffle connects buyers with merchants selling digital gaming products, including games, gift cards, and downloadable content. Driffle has scaled rapidly and now has more than one million users in 190 countries.

Mangopay specialises in providing modular, embeddable payment and fintech infrastructure for leading platforms worldwide. The company has processed over €100 billion in transactions and supports over 250 million users. Mangopay’s award-winning payment solutions enable platforms to build customised payment systems, facilitating business growth, enhancing user experiences, and preventing fraud.

Driffle CEO and founder Chetan Bhardwaj said: “Mangopay’s solution supports our business model perfectly by meeting our complex pay-in and payout needs. With users in more than 190 countries and various KYC requirements, we needed a flexible partner. The Mangopay team has shown exceptional attention to detail, providing us with a solution that will increase retention and streamline our product pipeline.”

Alex Taylor, Head of Sales at Mangopay, said: “Driffle’s journey has been remarkable, and we are proud to support the next phase of their growth. Our technology improves the experience for buyers and sellers on the platform and is designed to increase conversion and retention, unlocking additional revenue for Driffle. With buyers and sellers worldwide preferring different payment methods, our tailored solution for Driffle exemplifies how Mangopay drives growth through customised technology and solutions.”