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ESA Gaming grows European footprint with Fortuna Entertainment Group
![ESA Gaming grows European footprint with Fortuna Entertainment Group](https://europeangaming.eu/portal/wp-content/uploads/2024/06/Fortuna-ESA-Gaming-Mobile-Casino-Games-Italy-Slots-.png)
ESA Gaming, the innovative games provider, has partnered with Fortuna Entertainment Group in a deal that will see its complete content portfolio rolled out with the operator.
Initially going live in the burgeoning market of Romania, Fortuna customers will be able to enjoy an array of EasySwipe™ content, such as the popular Mine series, as well as Fruit Staxx and Wild Vegas.
In addition, ESA Gaming will supply two of its most exciting product offerings with its crash games, and brand new video slots titles, headlined by 12 Deadly Spins, Candy Drops and Tiki Stacks.
The deal with Fortuna marks the latest expansion in regulated European markets for ESA Gaming, which has recently partnered with major brands such as Betway.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Fortuna is a group with a storied history and a strong presence across key European markets, and we’re delighted to take our comprehensive roadmap to its Romanian customers.
“We have started 2024 with plenty of commercial momentum and are pleased to punctuate it with another exciting deal with Fortuna.”
Myke Foster, Group Head of Gaming & Commercial Strategy at Fortuna Entertainment Group, said: “ESA Gaming have impressed us by continuing to refine their portfolio of content, encompassing a broad swathe of player preferences, mechanics, and even accessibility. We’re thrilled to brings their offering to our Romanian-facing brand.
“This is an exciting deal for us as we aim to remain the go-to destination for players who want immersive gaming experiences and we look forward to furthering this collaboration.”
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Optimove Becomes First CRM Marketing Solution Approved as Associate Member of the European Lotteries Association
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/optimove.jpg)
Optimove’s admittance demonstrates the company’s expertise and contribution to the lottery industry and its commitment to upholding the highest standards of integrity, responsible gaming, and innovation in lottery marketing and customer engagement
Optimove, the #1 CRM Marketing Solution for iGaming, has become the first CRM marketing solution approved as an official European Lotteries Association (EL) Associate Member. The EL is the umbrella organization for national lotteries operating in Europe and provides access to a network of industry leaders, opportunities for collaboration, knowledge sharing, and more. Optimove’s admittance to the EL demonstrates the company’s expertise and contribution to the lottery industry. Optimove is committed to upholding the highest standards of integrity and innovation in Lottery marketing and customer engagement, with Responsible Gaming at the forefront of every communication to Lottery players.
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Optimove empowers digital lottery operators – such as Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, Sisal, La Tinka, and more – to achieve growth through their existing players. Lottery operators gain the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining content creation, and optimizing campaign orchestration for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
The EL boasts a diverse membership spanning over 40 European countries, including all EU Member States collectively contributing over 20 billion EUR annually to state budgets, funding crucial sectors such as sport, culture, social projects, research, and other causes of general interest.
“We appreciate the rigor and professionalism of the European Lotteries Association, which upholds the highest standards for its members. Those standards are a beacon across the world,” said Pete Miles, Director of Sales, iLottery at Optimove. “The admission is a true honor and underscores our commitment to meeting the highest standards in advancing the lottery industry through innovation and collaboration. This membership will help us drive positive change and deliver exceptional value to our clients and the broader Lottery community.”
“Optimove has always been a pioneer in the lottery sector, and we are pleased to welcome them as the first CRM marketing platform associate member,” said Arjan van ‘t Veer, Secretary General at the European Lotteries Association. “To continue to drive the lottery sector forward, EL welcomes industry leaders committed to fostering innovation and collaboration within the lottery industry. We look forward to working together to drive advancements in marketing strategies and customer engagement that benefit EL’s members and the wider lottery community.”
![Scientific Games Grows Partnership With Connecticut Lottery To Primary Instant Games Provider](https://europeangaming.eu/portal/wp-content/uploads/2020/04/Scientific-Games-Grows-Partnership-With-Connecticut-Lottery.jpg)
Scientific Games, the world’s largest creator, producer and manager of lottery games, will continue bringing innovative instant game entertainment to players in the state of Washington. Building upon a relationship that drove significant growth over the past 10 years, Washington’s Lottery selected Scientific Games as its primary scratch game provider with a new six-year contract that may be renewed for up to four additional years.
Since 2014, as the primary instant game partner, Scientific Games has collaborated with Washington’s Lottery instant product management teams to drive 60% growth in gross gaming revenue. The growth contributed more funding for programs supporting early childhood education, financial aid for college studencts, vocational excellence programs, economic development, responsible gaming and more in the Northwest state with a population of more than 8 million.
“Our work with Scientific Games has made a difference. We’ve been able to offer our players entertaining scratch game experiences while responsibly driving more funding for the good cause programs that enrich our communities,” said Gaylene Gray, Instant Product Manager for Washington’s Lottery. “We look forward to continuing our strong partnership with Scientific Games as into the next phase of innovation and growth for our products.”
Some of the the more successful games currently enjoyed by Washington’s Lottery players are LOTERIA branded scratch games at the $2, $5, $10 and $20 pricepoints featuring colorful, original Don Clemente images and traditional Latin American bingo-style play. To date, LOTERIA games have generated more than $460.4 million revenue for the Lottery.
Scientific Games has served as the primary scratch game provider for Washington’s Lottery since the Lottery’s inception more than 40 years ago.
“It is a pleasure to continue our collaboration with Washington’s Lottery on its very successful product portfolio as primary instant game provider. The Lottery’s team has always embraced innovation and is willing to try new ideas that entertain players and drive more funding for vital programs in the state,” said John Schulz, President of Americas and Global Instant Products for Scientific Games.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).
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Bulletin from Kambi Group plc’s Extraordinary General Meeting 2024
![](https://europeangaming.eu/portal/wp-content/uploads/2024/05/kambigrouplc.jpg)
Kambi Group plc (Company Registration Number C49768) having its registered address situated at Avenue 77 Complex, A4, Triq in-Negozju, Zone 3, Central Business District, Birkirkara, CBD 3010, Malta (the “Company”) held an Extraordinary General Meeting on 20 June 2024 at Kambi, Hälsingegatan 38, 113 43 Stockholm, Sweden (the “Meeting”)
Two extraordinary resolutions (A and B respectively) were presented to the Meeting.
In terms of Clause 135 of the Companies Act (Cap 386), and the proviso to Article 48B.2(b) of the Articles of Association of the Company, the required majority for the purposes of this Meeting was not less than 75% in nominal value of the shares represented and entitled to vote at the Meeting, or if more than half in nominal value of all the shares having the right to vote at the meeting was represented at the Meeting, a simple majority in nominal value of such shares so represented shall suffice.
The number of shares represented and entitled to vote at this Meeting corresponded to 33.01% of total shares entitled to vote at the Meeting, of which 100% voted in favour of extraordinary resolution A (Authority to issue and allot shares for payment in kind) and 94.57% voted in favour of extraordinary resolution B (Authority to acquire own shares). Therefore:
Authority to issue and allot shares for payment in kind approved;
Authority to acquire own shares approved.
By order of the Board
Sarah Fenech
Company Secretary
For further information, please contact:
Mia Nordlander
SVP Investor Relations & Sustainability
[email protected]
Mobile: +44 (0) 7850 910 933
Office: +44 203 318 6279
Chris Stutzman
Investor Relations Analyst
[email protected]
Office: +1 302 603 5137
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