Latest News
The game is about to change: introducing Playbook Fusion
Steve Rogers, former Inspired Entertainment Chief Commercial Officer and industry veteran of 20+ years, today announces the launch of a pioneering new studio, formed with the ambition to bring never-before-seen sports gaming content to the market.
Playbook Fusion will combine the worlds of sports betting and video gaming in an entirely new genre of immersive, sports themed gambling products that have been developed for operators across the globe.
Creative video games and technology leader Santiago Jaramillo joins Playbook Fusion as Executive Creative Advisor and will work with Rogers to realise a vision of the next generation of sports betting content.
Jaramillo has more than 13 years of AAA gaming experience and previously worked as Creative Director for EA Sport’s FIFA Franchise and was Executive Producer of Monopoly GO! He was also Head of Sports at Dapper Labs where he conceptualised and created NBA Top Shot, an award-winning, first of its kind product anchored in blockchain technology.
This unique collaboration of experience and expertise from the worlds of video gaming and sports betting will revolutionise the online gaming landscape with the fusion of skill-based gaming and online/mobile betting.
Playbook Fusion’s suite of content will allow operators to deliver a more engaging betting experience to their player base, especially those who already enjoy sports-themed video games, fantasy sports and virtual sports.
Playbook Fusion’s products will offer a deeper, more involved player experience than is currently available, where the use of skill and strategy will improve a player’s chance of winning and offer them a degree of ownership over the outcome of the game.
Playbook Fusion will debut its first football game in early 2025, followed by products featuring other sports including cricket, basketball and more.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Launching Playbook Fusion provides an incredible opportunity to bring something totally new to the online gaming industry.
“The unique experience within the team from the worlds of video gaming and gambling means we are going to create an entirely new content vertical that will take player engagement to the next level.
“Our games will set the standard for others to follow, and as a pioneer of the format, I am confident that we will quickly become one of the most in-demand sports content providers in the industry.”
Santiago Jaramillo, Executive Creative Advisor to Playbook Fusion, added: “I am thrilled to be part of a venture that stands at the confluence of gaming innovation and sports betting.
“We are bringing together top talent from complementary industries to carve out a new niche in sports betting entertainment that will transform passive interactions into engaging gaming experiences, setting a new standard for what players can expect.”
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INSPIRED DELIVERS BESPOKE GOLD CASH FREESPINS™ TITLE FOR BETFRED RETAIL
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions along with The Betfred Group, UK based bookmaker proudly announce the launch of Betfred Gold Cash Freespins™.
Immersing players in the atmosphere of Betfred’s distinctive style, Betfred Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot adorned with Betfred-branded Wilds and symbols. Enhanced by a Free spins Bonus and a gamble feature, this game promises excitement at every spin. Triggering the Free Spins bonus requires three bonus symbols in a single spin, rewarding players with eight free spins.
Players have the opportunity to wager for additional Free Spins or to increase their cash winnings through the gamble feature. With a choice between two gamble wheels, players select their preferred wheel to activate this exciting feature. Featuring stacked Wilds on reels two, three, and four, these symbols act as substitutes for any other symbol on the reels, adding an element of excitement and anticipation to the gameplay.
Betfred Gold Cash Freespins seamlessly merges Betfred’s iconic branding with Inspired’s captivating gameplay from the Gold Cash Freespins theme, delivering an immersive and personalized gaming journey tailored to Betfred’s audience. This collaboration showcases Inspired’s expertise in crafting tailored gaming experiences that resonate with individual operator brands.
Inspired’s UK Product Director, Richard Terry, said: ‘We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred. Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.
Speaking ahead of the launch, Betfred’s Head of Retail Marketing, Clare Smith, said: “We’ve been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!”
Latest News
Aviatrix and Games Global partnership cleared for takeoff
Aviatrix, the fast-growing crash game featuring innovative engagement mechanics, has landed yet another content deal, this time with platform provider Games Global.
Aviatrix joins Games Global’s portfolio of world-class content and its distribution network, which reaches hundreds of iGaming brands worldwide.
It means players at Games Global’s operator partners will enjoy the most talked-about crash game on the market, complete with NFT-based engagement mechanics and regular updates.
Aviatrix regularly launches new features and functionality to keep the game fresh and exciting. These include free bets that can be accessed in-game via promo codes, and seasonal themes related to major events and celebrations, like St. Patrick’s Day or Euro 2024.
Mikalai Pobal, Co-founder and CBD at Aviatrix, said: “We really respect Games Global, because like Aviatrix, they’ve very quickly assembled a great team which is driving genuine innovation in our sector. We’ll continue to focus on delivering the very best experience to our players, now with the support of Games Global. We’re going to make fantastic partners.”
Andy Booth, Chief Product Officer at Games Global, said: “We constantly strive to offer operators the industry’s very best gaming content, bringing together the highest quality partner games to complement our exclusive portfolio. We’re thrilled to see Aviatrix take flight on our Games Global PLUS aggregation platform, elevating our third-party offering to new heights. The product really has been flying high since it launched, and we look forward to working with the Aviatrix team to ensure continued success.”
Latest News
Playbook Fusion appoints Jason Bradbury as CPO
Playbook Fusion, the pioneering new studio spearheaded by Steve Rogers that combines the worlds of betting and video gaming, today announces that Jason Bradbury will join its executive team as Chief Product Officer with immediate effect.
Bradbury has over a decade of impressive experience in the gambling industry, with time spent at operator and supplier powerhouses including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn. As Chief Product Officer he will play a key part in delivering Playbook Fusion’s ambitious product roadmap.
Bradbury’s remit will involve designing and overseeing development of a new genre of content that will help to operators offer a more engaging and persistent betting experience to their player base, especially those who already enjoy virtual sports, fantasy sports and sports management titles with each game offering a deeper, more involved experience than current content in the market.
Playbook Fusion’s first game will be a football title, which will launch in early 2025 and be followed by games featuring other popular sports including cricket and basketball.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans. Combining that experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.
“He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionise the industry.”
Jason Bradbury, Chief Product Officer at Playbook Fusion, added: “I’m delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.
“Our content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder to reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept and I’m genuinely excited to join the team.”
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