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The game is about to change: introducing Playbook Fusion

Published

1 year ago

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Reading Time: 2 minutes

Steve Rogers, former Inspired Entertainment Chief Commercial Officer and industry veteran of 20+ years, today announces the launch of a pioneering new studio, formed with the ambition to bring never-before-seen sports gaming content to the market.

Playbook Fusion will combine the worlds of sports betting and video gaming in an entirely new genre of immersive, sports themed gambling products that have been developed for operators across the globe.

Creative video games and technology leader Santiago Jaramillo joins Playbook Fusion as Executive Creative Advisor and will work with Rogers to realise a vision of the next generation of sports betting content.

Jaramillo has more than 13 years of AAA gaming experience and previously worked as Creative Director for EA Sport’s FIFA Franchise and was Executive Producer of Monopoly GO! He was also Head of Sports at Dapper Labs where he conceptualised and created NBA Top Shot, an award-winning, first of its kind product anchored in blockchain technology.

This unique collaboration of experience and expertise from the worlds of video gaming and sports betting will revolutionise the online gaming landscape with the fusion of skill-based gaming and online/mobile betting.

Playbook Fusion’s suite of content will allow operators to deliver a more engaging betting experience to their player base, especially those who already enjoy sports-themed video games, fantasy sports and virtual sports.

Playbook Fusion’s products will offer a deeper, more involved player experience than is currently available, where the use of skill and strategy will improve a player’s chance of winning and offer them a degree of ownership over the outcome of the game.

Playbook Fusion will debut its first football game in early 2025, followed by products featuring other sports including cricket, basketball and more.

Steve Rogers, Founder and CEO of Playbook Fusion, said: “Launching Playbook Fusion provides an incredible opportunity to bring something totally new to the online gaming industry.

“The unique experience within the team from the worlds of video gaming and gambling means we are going to create an entirely new content vertical that will take player engagement to the next level.

“Our games will set the standard for others to follow, and as a pioneer of the format, I am confident that we will quickly become one of the most in-demand sports content providers in the industry.”

Santiago Jaramillo, Executive Creative Advisor to Playbook Fusion, added: “I am thrilled to be part of a venture that stands at the confluence of gaming innovation and sports betting.

“We are bringing together top talent from complementary industries to carve out a new niche in sports betting entertainment that will transform passive interactions into engaging gaming experiences, setting a new standard for what players can expect.”

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