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Booming Games Enters Prominent Partnership with BetArabia
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/Booming-Games-Enters-Prominent-Partnership-with-BetArabia_20240607_131833_0000.png)
Booming Games, a leading slot provider in the gaming sector, has revealed its latest collaboration with BetArabia, Lebanon’s exclusive regulated online casino.
Booming Games’ selection of slots has been fully integrated into BetArabia’s innovative platform, offering players access to popular titles like Burning Classic, TNT Bonanza, and Cash Pig, among others from our diverse portfolio, including Buffalo Hold and Win, Power of the Vikings, and The Wild Wings of Phoenix.
BetArabia, owned by Casino Du Liban, received Lebanon’s first & only legal online gaming license from the Ministry of Finance in 2022. The history of Casino Du Liban dates back to July 29, 1957, when it was granted Lebanon’s sole gaming license and opened the iconic Casino Du Liban. Today, it remains the only legal online casino in Lebanon, holding the exclusive gaming license.
As part of this partnership, players can look forward to an array of new features, improved gameplay mechanics, and a diverse selection of gaming content. Both companies are dedicated to nurturing a vibrant gaming community and equipping players with the tools they need to excel in the digital realm.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We’re delighted to announce our partnership with BetArabia, the sole regulated online casino in Lebanon. This marks another milestone for our company as we continue to distribute our gaming content worldwide.”
Tigran Geghamyan, Head of Operations, said: “This collaboration heralds a new era of gaming excellence. By merging our respective expertise and resources, we are set to deliver an unparalleled dynamic and immersive gaming experience.”
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INSPIRED DELIVERS BESPOKE GOLD CASH FREESPINS™ TITLE FOR BETFRED RETAIL
![Bonus and a gamble feature, this game promises excitement at every spin.](https://europeangaming.eu/portal/wp-content/uploads/2024/06/PR-BETFRED-1.png)
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions along with The Betfred Group, UK based bookmaker proudly announce the launch of Betfred Gold Cash Freespins™.
Immersing players in the atmosphere of Betfred’s distinctive style, Betfred Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot adorned with Betfred-branded Wilds and symbols. Enhanced by a Free spins Bonus and a gamble feature, this game promises excitement at every spin. Triggering the Free Spins bonus requires three bonus symbols in a single spin, rewarding players with eight free spins.
Players have the opportunity to wager for additional Free Spins or to increase their cash winnings through the gamble feature. With a choice between two gamble wheels, players select their preferred wheel to activate this exciting feature. Featuring stacked Wilds on reels two, three, and four, these symbols act as substitutes for any other symbol on the reels, adding an element of excitement and anticipation to the gameplay.
Betfred Gold Cash Freespins seamlessly merges Betfred’s iconic branding with Inspired’s captivating gameplay from the Gold Cash Freespins theme, delivering an immersive and personalized gaming journey tailored to Betfred’s audience. This collaboration showcases Inspired’s expertise in crafting tailored gaming experiences that resonate with individual operator brands.
Inspired’s UK Product Director, Richard Terry, said: ‘We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred. Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.
Speaking ahead of the launch, Betfred’s Head of Retail Marketing, Clare Smith, said: “We’ve been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!”
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Aviatrix and Games Global partnership cleared for takeoff
![Aviatrix has landed yet another content deal, this time with platform provider Games Global.](https://europeangaming.eu/portal/wp-content/uploads/2024/06/Aviatrix-and-Games-Global-partnership-cleared-for-takeoff.jpg)
Aviatrix, the fast-growing crash game featuring innovative engagement mechanics, has landed yet another content deal, this time with platform provider Games Global.
Aviatrix joins Games Global’s portfolio of world-class content and its distribution network, which reaches hundreds of iGaming brands worldwide.
It means players at Games Global’s operator partners will enjoy the most talked-about crash game on the market, complete with NFT-based engagement mechanics and regular updates.
Aviatrix regularly launches new features and functionality to keep the game fresh and exciting. These include free bets that can be accessed in-game via promo codes, and seasonal themes related to major events and celebrations, like St. Patrick’s Day or Euro 2024.
Mikalai Pobal, Co-founder and CBD at Aviatrix, said: “We really respect Games Global, because like Aviatrix, they’ve very quickly assembled a great team which is driving genuine innovation in our sector. We’ll continue to focus on delivering the very best experience to our players, now with the support of Games Global. We’re going to make fantastic partners.”
Andy Booth, Chief Product Officer at Games Global, said: “We constantly strive to offer operators the industry’s very best gaming content, bringing together the highest quality partner games to complement our exclusive portfolio. We’re thrilled to see Aviatrix take flight on our Games Global PLUS aggregation platform, elevating our third-party offering to new heights. The product really has been flying high since it launched, and we look forward to working with the Aviatrix team to ensure continued success.”
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Playbook Fusion appoints Jason Bradbury as CPO
![Bradbury has over a decade of impressive experience in the gambling industry, with time spent at operator and supplier powerhouses including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn.](https://europeangaming.eu/portal/wp-content/uploads/2024/06/Playbook-Fusion-appoints-Jason-Bradbury-as-CPO.jpg)
Playbook Fusion, the pioneering new studio spearheaded by Steve Rogers that combines the worlds of betting and video gaming, today announces that Jason Bradbury will join its executive team as Chief Product Officer with immediate effect.
Bradbury has over a decade of impressive experience in the gambling industry, with time spent at operator and supplier powerhouses including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn. As Chief Product Officer he will play a key part in delivering Playbook Fusion’s ambitious product roadmap.
Bradbury’s remit will involve designing and overseeing development of a new genre of content that will help to operators offer a more engaging and persistent betting experience to their player base, especially those who already enjoy virtual sports, fantasy sports and sports management titles with each game offering a deeper, more involved experience than current content in the market.
Playbook Fusion’s first game will be a football title, which will launch in early 2025 and be followed by games featuring other popular sports including cricket and basketball.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans. Combining that experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.
“He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionise the industry.”
Jason Bradbury, Chief Product Officer at Playbook Fusion, added: “I’m delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.
“Our content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder to reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept and I’m genuinely excited to join the team.”
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