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Atlaslive Enhances Its Solutions by Integrating Smartico’s Gamification and Marketing Tools
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/11.jpg)
Atlaslive, the dynamic iGaming platform, continues to explore how far iGaming tech can evolve and has recently announced a partnership with Smartico, a leading gamification and loyalty solutions provider.
Maxim Slobodyanyuk, CEO of Atlaslive, said, “Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion.
We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.”
This strategic collaboration is a turning point for Atlaslive’s partners, enabling them to integrate Smartico’s advanced CRM system with personalized marketing and gamification tools. This means operators can now offer a gaming experience that perfectly matches the individual preferences of regular and new users. In combination with big data, which Atlaslive Platform actively uses to see and analyze what excites players, operators can now create special offers and rewards that users want to try.
Gamification features from Smartico help make games more enjoyable, captivating players, and making them return to gain new experiences. In such a way, operators can expect to see improvements in key metrics like player engagement rates, average session lengths, customer acquisition costs, and retention rates.
Yuval Mechoullam, Co-Founder & Chief Business Development at Smartico, shared his enthusiasm for collaboration, “We’re excited to work with such a dynamic and innovative company as Atlaslive. They are open to constant enhancements, as well as we are, to introduce fresh, groundbreaking features that will finally bring exceptional experiences for iGaming end users. This partnership is mutually beneficial for Smartico and Atlaslive, as both of us are passionate about the software we create. We aim to consistently lead the market by offering the most sophisticated products and services.”
Being recognized as the best Sportsbook provider, Atlaslive creates live connections between operators and top-tier technologies such as Smartico’s. Atlaslive solutions with major important components are tailored to meet the most sophisticated requirements of the iGaming market. Smartico now serves as an additional enhancement to this broad suite. The effectiveness of gamification tools is monitored through direct customer feedback and analytical data, with some projects employing these techniques seeing a significant 30% increase in engagement and conversion rates.
Atlaslive’s platform is designed in-house, to simplify and enhance operational efficiency. It features automated processes and cutting-edge tools that improve task management and reduce the need for manual intervention. The system copes with peak loads easily, maintaining a 99.9% uptime. When everything runs smoothly, you can focus on growing your business.
Latest News
BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.
![BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.](https://europeangaming.eu/portal/wp-content/uploads/2024/06/bmgm-announcement.jpg)
LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands.
The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.
Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.
Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”
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BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS
![BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS](https://europeangaming.eu/portal/wp-content/uploads/2024/06/REPORT_CHAMPS_LEAGUE@publisher.jpg)
BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.
Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.
The report covers various key aspects, including:
Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.
Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.
Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.
Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.
Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.
Latest News
Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals
![](https://europeangaming.eu/portal/wp-content/uploads/2024/06/Celebrate-Summer-with-Huawei-Mobile-Services.jpg)
To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.
AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!
What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.
A Summer of Gifts on AppGallery for Android Users
Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!
In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.
Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.
Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users
This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.
In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.
Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!
For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.
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