eSports
BETER strikes partnership with SportyBet

Leading provider of next-generation betting content and data to supply its fast-paced esports and sports tournaments to prominent emerging markets operator
BETER, the industry’s leading betting content and data provider, has agreed a partnership with leading emerging markets operator Sporty Group, owner of the SportyBet brand and platform.
Under the deal, SportyBet`s players gain access to BETERâs in-house Setka Cup table tennis and ESportsBattle tournaments. Initially, the latter includes eFootball and eBasketball with eHockey and CS2 to follow.
BETER arranges over 45,000 monthly events across eight esports and sports disciplines, providing an unrivalled betting experience that combines 24/7 streaming, real-time data, and odds with sustained 7.5%+ margin retention. All of these specifics ensure the best value for operators and their players.
The deal with SportyBet, already a Tier 1 operator across Africa with ambitious growth plans in Latin America, marks BETERâs first deal with a Tier 1 operator in Africa, where it expects to strike partnerships with similar such operators so they too can offer its next-generation betting products and experiences to bettors. The new deal means both companies have formed a strong collaboration to provide players with 24/7 fast-paced content, and round-the-clock support.
Gal Ehrlich, CEO of BETER, said: âWe see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the regionâs most prestigious operators.
âAfrica is a growing market where the demand for fast-paced, high-quality betting products and experiences continues to rise and BETER is here to provide this to operators such as SportyBet that understand the need to not only meet but exceed bettor expectations.â
Chuck Robinson, CRO at BETER, added: âAfrica is an emerging market where our fast-paced sports and esports content offers the rapid action that players are seeking.Â
âBy working with us, SportyBet can access even more of our next-gen content, allowing it to provide a superior experience to its players and further establish itself as a leading operator in the region.âÂ
Gregory Parsons, VP of Business Development at Sporty Group, said: âWe believe in offering our users engaging and relevant content and, considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally.
âOur players seek a round-the-clock betting experience, and want to wager on big action quickly. This is why BETERâs fast sports and esports content is the ideal solution for us.âÂ
-
Central Europe4 days ago
Change of Chairmanship in the GGL Board of Directors as of 1 July 2025
-
Asia6 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia
-
Latest News6 days ago
Week 27/2025 slot games releases
-
Interviews7 days ago
Interview w/ Stuart Stott CEO of Galactic
-
Central Europe7 days ago
Turnover of Legal Gambling Market in Hungary Increases
-
Central Europe7 days ago
German Federal Research Minister Dorothee BĂ€r to open gamescom 2025
-
Australia7 days ago
Konami Promotes Tom Jingoli to President and COO
-
Compliance Updates7 days ago
Taichi Tech Limited Fined ÂŁ170,000 for Unfair Terms and Conditions