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Optimove announcement: Launches Euro 2024 and Copa America 2024 Pulse Benchmarking Tool

Published

1 year ago

June 12, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Optimove Insights, the analytical and research arm of Optimove, the #1 CRM Marketing Solution for the iGaming sector, today announced the launch of a dedicated Euro 2024 and Copa America 2024 iGaming Pulse, an industry benchmark tool. The proprietary, precision benchmarking tool is exclusively available to Optimove iGaming and Sports Betting clients. The new iGaming Pulse empowers operators with access to daily industry-wide benchmarks and Key Performance Indicators (KPIs) in real-time and metrics filtered by country.

The Euro 2024 and Copa America 2024 Pulse provides interactive data displayed graphically and is based on the aggregation of anonymous data collected from over 200 sports gaming brands, including industry giants and boutique operators.

The tool presents statistically significant data from the preceding five weeks at any given moment. The data is compared to a static baseline from July 2023, when no other major football events occurred, empowering operators to gain insight into how mega-events like Euro 2024 and Copa America 2024 impact player behavior.

Operators can now conduct comparative analyses and derive insight into how their performance compares with worldwide industry averages. For example, Optimove clients can view how a match between England and Germany impacted Conversion Rate, Reactivation Rate, Retention Rate, and more, gaining deeper insight into betting patterns and player behavior as the event unfolds.

Related Topics:Optimove Insights

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.