Aquisitions/Mergers

Gaming Innovation Group signs heads-of-terms to acquire Titan – strengthening SEO and content services

Published

8 months ago

June 17, 2024

Adrienn Sarkany

Reading Time: < 1 minute

Gaming Innovation Group Inc. (“GiG”), a leader in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan Inc. Limited (“Titan”), a premier supplier of SEO and content services. This strategic acquisition will significantly enhance Gaming Innovation Group’s operational efficiency and market position.

The anticipated cost savings and operational efficiencies underscore the strategic rationale for this acquisition. For operations moved to Titan, GiG Media’s SEO and content costs are expected to be reduced by up to 50%. Furthermore, Titan’s expertise will enhance the quality and turnaround time of GiG Media content and SEO services, improving revenue in the GiG Media publishing business.

Jonas Warrer, CEO of GiG, said, “This acquisition highlights our ambition to continue optimising our value chain, revenue and EBITDA margin. We will achieve substantial cost savings by integrating Titan’s SEO and content expertise while significantly enhancing our service quality. This move aligns with our strategy to solidify our leadership position in the online gambling market, demonstrating how we drive growth and efficiency.”

Titan’s co-CEO and co-founder Lee Tadd added, “We are thrilled to join forces with GiG Media. Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.”

In 2023, Titan Inc. Limited reported revenues of MEUR 3.30 with an EBITDA of MEUR 0.72. The acquisition comes with a term sheet valued at MEUR 3.2, structured with MEUR 1.0 to be paid at closing, MEUR 1.0 after twelve months, and MEUR 1.2 after twentyfour months. A final agreement is subject to due diligence and board approval, and closing is expected in July 2024.

Related Topics:GiG

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.