eSports
KitKat’s Sweet Partnership with Esports World Cup Kicks Off This Summer

Nestlé’s iconic chocolate brand, KITKAT, has partnered with the Esports World Cup Foundation (“EWCF”) to support the inaugural Esports World Cup (“EWC”) this summer in Riyadh, Saudi Arabia. Their collaboration with the world’s largest gaming festival further integrates KITKAT into global gaming culture, combining the brand’s catchy “Have a Break” philosophy with the necessary pauses that come with gaming at all levels; Get ready to Climb. “Break”. Dominate!
By supporting the Esports World Cup, KITKAT aims to connect with competitive and casual gamers through its legendary ethos. Whether it’s a tactical pause on stage to discuss strategy, or simply a moment to reset and come back refreshed to take on what’s next, having a break is an essential aspect of the gaming experience. KITKAT and EWC view breaks as an integral part of life inside and outside the game, together aspiring to make each moment of enjoyment and rejuvenation for players and maintain a healthy approach to gaming.
“We are excited to partner with an amazing brand like KITKAT to bring a fresh energy and connection to the esports community”, said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation.”This collaboration will not only enhance the experience of all visitors, but also highlight the importance of having strategic breaks for better performance. I highly encourage all fans attending the Esports World Cup to visit the KITKAT booth, have a break and enjoy some delicious KITKAT goodies!”
“This partnership enables us to connect with the next generation of gaming enthusiasts, offering them the breaks they need both in-game and in life” said Robert Helou, CEO of Nestlé KSA. “We believe we will deeply resonate with gamers by integrating our ‘Have a Break’ philosophy into the esports world. This collaboration highlights the importance of taking breaks and prioritizing mental well-being, especially in the high-stress environment of competitive gaming.”
Beginning July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.
-
Africa5 days ago
QTech Games wins Best Innovation of the Year at the 2025 SBWA+ Eventus Awards
-
Asia5 days ago
NODWIN Gaming and JioStar Unveil OnePlus Android BGMS Season 4
-
Latest News5 days ago
Vindral appoints Henrik Fagerlund as Chairman of the Board
-
Latest News5 days ago
Calema to Perform at Legends Charity Game in Lisbon
-
Conferences in Europe5 days ago
EGT Digital and EGT to rock the show at SiGMA Euro-Med 2025
-
Latest News4 days ago
Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach
-
Affiliate Industry4 days ago
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination
-
Compliance Updates5 days ago
New channelization assessment from the Gambling Authority confirms Sweden’s problem