Industry Awards
Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards
Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’
Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.
The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.
Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece) footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”
The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.
Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.
Balkans
EGT Digital is shortlisted in 5 categories of BEGE Awards 2024
EGT Digital is proud to be among the finalists in the impressive 5 categories of BEGE Awards 2024. This year’s edition of the prestigious annual competition will be held on November 27 at Black & White Club, Palms Royale Sofia Complex. For the 15th consecutive year, the event will recognize individuals and companies for their outstanding contribution to the gaming and entertainment industry.
Burning Hot Instant, one of the newest offerings in EGT Digital’s ever-growing portfolio of games, is among the shortlisted titles in the Online Game of the Year category. It is also one of the latest additions to the top performer Clover Chance. Although it debuted only 2 months ago, Burning Hot Instant immediately became players’ favorite with its mystery jackpot and numerous rewards.
X-Nave, EGT Digital’s in-house developed “all-in-one” betting platform, is a contender in the Online Platform of the Year category. The product earned the nomination thanks to the fact that it provides operators with the technology and tools they need to build and maintain a successful online business. The X-Nave platform includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each module can be part of the complete solution or function independently, allowing seamless integration with developments of third-party providers.
Another prestigious nomination for EGT Digital is in the Online Provider of the Year category, recognizing its wide range of iGaming products and services. The company’s games are extremely popular in a number of markets around the world, where players appreciate their fascinating design, high winning chances, and many attractive bonus features. The X-Nave platform is becoming the preferred choice for an increasing number of operators who want to guarantee their business’ long-term success and sustainable development.
The company is a finalist in the Sports Betting Platform of the Year category as well. EGT Digital’s Sportsbook solution, part of X-Nave’s Sport Product, offers everything operators need to secure a competitive bookmaker position. It includes advanced betting, in-depth statistics, different bet types, back-office tools, a variety of jackpots, and 24/7 technical and trading support. It is provided with powerful management tools that allow betting sites to create personalized content and increase player engagement.
The last category for which EGT Digital has been nominated is Innovative Product of the Year, with its 360-degree retail betting solution. This product covers both software and hardware aspects of the business, including the design and management of devices, the company’s omnichannel solution, sports betting, lottery games, vouchers, online deposits, and commissions. Constantly evolving, EGT Digital’s 360-degree retail betting solution continues to add new tools and options for improving user experience.
Balkans
EGT is a finalist in several categories of BEGE Awards 2024
EGT is excited to announce that it has been shortlisted in 6 categories of the prestigious BEGE Awards 2024. The competition, held annually as part of the BEGE Expo, will give prizes to individuals and companies for their significant contributions and excellent achievements in the gaming and entertainment industry for the 15th consecutive year.
After winning the accolade in last year’s edition of the event, the CEO of EGT, Mr. Vladimir Dokov, is once again a finalist in the CEO of the Year category. He received the nomination because of his strategic vision for the company, which has turned it into one of the leading manufacturers and suppliers of gaming equipment on a global level.
EGT will also compete for the awards in the Slot Machine of the Year and Slot Game Product of the Year categories. The company has been shortlisted, respectively, for its slot cabinets and slot games from the latest General Series, which have been demonstrating excellent results in a number of gaming establishments around the world.
Spider CMS is nominated for Casino Management System of the Year. As a result of its continuous development and improvement, the system currently contains 15 modules that make the organization of daily activities in gaming halls easy and efficient. This year, Spider CMS significantly expanded its footprint with several installations in Europe and Africa.
EGT’s bestseller, Bell Link, has earned the company a spot among the finalists in the Jackpot System of the Year category. Including 4 exciting levels and numerous attractive bonus features, this product has quickly become players’ favorite everywhere it has been installed.
EGT has also been shortlisted in the Corporate Social Responsibility of the Year category. It recognizes companies for their efforts to stimulate good social practices and build an ethically oriented business. EGT supports a lot of charity and sports initiatives. In addition, the company pursues a consistent policy for environmental protection and applies all ecological norms in its production processes and overall activities.
The BEGE Awards 2024 ceremony will take place on November 27 at Black & White Club, Palms Royale Sofia Complex.
Industry Awards
Casino Guru Awards introduces “iGaming Changemaker of the Year” category
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