eSports
Oddin.gg Secures Exclusive Esports Data & Integrity Partnership With YaLLa Esports
Following on several major partnerships in 2024, Oddin.gg solidifies its global presence in the official esports data landscape with a multi-year partnership with YaLLa Esports, a leading esports media company and tournament organizer based in the United Arab Emirates.
Established in 2016, YaLLa esports has emerged as a significant force in the Middle East esports scene. As a team of former gamers, they have deep insight into the hearts and minds of esports fans, therefore their success does not come up as a surprise. Their inaugural Compass event in Abu Dhabi, which recently concluded, was a resounding success.
We have every reason to believe that their upcoming editions starting this July will produce even better results, and that their CS2 events in the coming years are only going to further bolster their position as leaders in the region.
This deal represents another Oddin.gg’s step forward in integrating server data directly into the full suite of betting services, offering clear benefits to all stakeholders in the sector. The partnership is in line with Oddin.gg’s commitment to support the esports ecosystem by offering sustainable revenue streams.
Marek Suchar, Co-founder and Managing Director at Oddin.gg has the following to say about the partnership: âI’m thrilled to welcome YaLLa Esports to our growing list of partners. The achievements of Klaus and Teemu and their team in the region over the recent years are truly remarkable, and I’m honored that Oddin.gg can contribute to their continued success. I am sure that a collaboration of two companies with such great passion for esports will not only deliver new engaging products, but also be nothing short of a big boost to the esports industry in the region.â
âI’m personally thrilled about this long-term partnership as both Oddin and Compass are cutting-edge brands with innovation at their core, pushing the space forward by always looking for the next big thing when it comes to fan experiences,â said Klaus Kajetski, Founder of YaLLa Esports; sharing his perspective on the collaboration.
Asia
Gen.G Announces Partnership with LG U+
Global esports organisation Gen.G Esports has announced a partnership with LG U+. The partnership comes on the heels of the two companiesâ first collaboration to celebrate the 2023 LoL World Championship. The two companies will work closely together to strengthen fandom and innovate the customer experience. As part of the partnership, Gen.G Esportsâ League of Legends pro team will feature the LG U+âs logo on their jerseys during the League of Legends Champions Korea (LCK) Summer season.
âWeâre thrilled to be able to renew our partnership with LG U+ in such an innovative way. By leveraging all the data weâve collected across our pro players and the thousands of students at the Gen.G Global Academy, weâre able to offer an even superior customer experience through our YOUR.GG data analytics platform to the millions of gamers that are customers of LG U+,â Arnold Hur, CEO of Gen.G Esports, said.
Through this partnership, the two companies will provide LG U+âs Uth members with a variety of members-only benefits, including a monthly subscription to Gen.G Crew and YOUR.GG player reports, to enrich their gaming experience.
Fans will be able to interact directly with the League of Legends players who have led the teams to victory through the Gen.G Crew b.stage platform, as well as receive purchase tickets to fan zones at domestic fan meets and matches. Champion play analyses and player reports based on comparative data will also be provided through YOUR.GG, League of Legends data analytics service.
eSports
DreamSmart Joins Hands with VSPO to Explore the Unbounded Integration of Intelligent Travel and E-sports
On June 20, DreamSmart and VSPO held the signing ceremony for their strategic cooperation in Shanghai. Su Jing, CEO of DreamSmart, and Ying Shuling, chairman of the board of directors of VSPO, signed the contract on behalf of the two parties.
The two parties signed a contract for extensive cooperation in the field of e-sports in the future. DreamSmart and VSPO will work together to promote e-sports among young people in a more in-depth manner through various dimensions such as brands and products. Su Jing, CEO of DreamSmart, said that VSPO is an e-sports company that stands for youth, passion, honour and dreams, while DreamSmart is a technology company that keeps boosting creativity through leading technology to provide young people with more personalized and leading high-end products. The brand concepts of the two companies are naturally compatible. DreamSmart will work with VSPO to explore the integration of intelligent travel and e-sports, so as to bring users a new experience. DreamSmart is willing to accompany every talented young person who dares to think and fight for a win to seek F.I.R.S.T in their minds – unbounded integration, endless competition, continuous innovation, teamwork, and continuous growth make champions.
E-sports is rapidly becoming a part of the lifestyle of contemporary young people. It is not only a popular topic in the field of culture and sports, but also represents an emerging industrial economy. As the worldâs leading e-sports event operator, VSPO is committed to creating content and products that e-sports fans around the world love, and promoting e-sports to become a more influential new generation of sports and entertainment.
Ying Shuling, chairman of the board of directors of VSPO, said: âThrough this cooperation with VSPO, we will explore more possibilities of linking to the e-sports industry, so as to create more interesting, vivid and pleasing experience scenarios for e-sports fans and jointly promote the new development of e-sports integration.â
Through this cooperation, DreamSmart and VSPO will empower each other to open up a new arena with their rich resources and experience in the fields of intelligent travel and e-sports.
To show the first implementation result of this strategic cooperation, at the signing site, DreamSmart announced that it will sponsor the BLG League of Legends branch, while the BLG League of Legends branch will help DreamSmart and its subsidiary brands enhance their popularity among e-sports fans through IP licensing, fan activities, co-branded products, etc.
BLG (Bilibili Gaming) was founded in 2017 and has set up the League of Legends branch, the VALORANT branch and other branches. It has participated in many high-profile e-sports events around the world, including but not limited to the League of Legends World Championship and the League of Legends Mid-Season Championship. This year, it achieved great performance by becoming the champion in the Spring Season of the League of Legends Pro League and the runner-up in the 2024 Mid-Season Championship.
DreamSmart is a cross-sector platform for full-stack smart terminal technologies. Based on the concept of âsmartphones + XR + smart EVsâ, DreamSmart promotes the integration and synergy between the two industries of consumer electronics and automotive, aiming to build a global intelligent travel technology ecosystem. In the future, DreamSmart will launch the first intelligent electric vehicle product based on the new product customization ecology derived from e-sports, and join hands with VSPO to continue to innovate in the field of intelligent technology around the integration technology, design aesthetics, brand accumulation and product layout, and connect to young people more deeply to provide users with a multi-terminal, full-scenario and immersive integration experience.
Asia
NODWIN Gaming announces BGMS Season 3; Indiaâs premier esports tournament to return on Star Sports
NODWINÂź Gaming, South Asia’s leading gaming and esports company has announced the highly anticipated third edition of Indiaâs premier esports event – BGMI Masters Series (BGMS). The tournament will be televised live on Indiaâs leading sports broadcaster Star Sports for the third consecutive year.
BGMS Season 3 will witness Indiaâs top 24 teams competing in one of the nationâs biggest Battlegrounds Mobile India (BGMI) tournaments scheduled from July 19 to August 11.
Sharing his enthusiasm, Akshat Rathee, Co-Founder and Managing Director of NODWINÂź Gaming expressed, âBeing the biggest esports IP in India, BGMS has been a cornerstone of esports action in the country since its inception two years ago. This edition marks a significant milestone for us as BGMS returns to a major sports TV network like Star Sports, for the third time, offering unparalleled visibility to esports talent & associated brands on mainstream television. Our team has always strived to deliver top-tier esports experiences and will leave no stone unturned in leveraging our years of expertise in the production and broadcast space to bring the best of the best esports action on television once again. Together, with the incredible team at Star Sports, we are committed to cementing esportsâ status as a mainstream sport amongst the masses, and eagerly anticipate an exciting season ahead.â
The tournament has continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner, and Philips OneBlade, the male grooming product of Philips India as the competitionâs Official Styling Partner.
âWe are thrilled to announce the third season in partnership with a plethora of remarkable brands, who share our collective vision to nurture esports talent across the country. The involvement and support of leading brands highlights the growing youth base of this new-age sport, and how BGMS is positioned to reach out and capture the largest market share of this growing audience.â he further added.
The previous season of BGMS garnered a remarkable viewership on the Star Sports Network, underscoring its growing popularity and appeal amongst audiences throughout the nation. As the tournament returns for a third consecutive year on Star Sports, it reaffirms its position as a linchpin of Indiaâs esports calendar.
âStar Sports has always been committed to bringing the best of sports entertainment to its viewers. The rapid rise of esports in the country has made it an exciting addition to our portfolio, tapping into a wide demographic of tech-savvy younger generation. Having accumulated monumental viewership for the past two seasons, BGMS has not only helped us showcase the best of esports action but also to bridge the gap between traditional sports and esports in India. With the invaluable support of NODWINÂź Gaming, we look forward to another high-octane season this year, offering unparalleled BGMI action to our viewers,â said Vikram Passi, Head â Marketing, Star Sports Network.
NODWINÂź Gaming, alongside each of the partner brands, will play a pivotal role in making BGMS Season 3, a premium esports experience for fans across the nation, setting new benchmarks in Indian esports.
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