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The GOATs Have Arrived: Stake pulls off ambitious marketing stunt as Sergio Agüero welcomes World Champions to Miami

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Stake has pulled off one of the most ambitious marketing stunts of recent times after football legend and Stake ambassador Sergio Agüero welcomed Lionel Messi and his Argentina teammates to Miami with a herd of goats.

Laying down the gauntlet to opposing nations this Copa America, Agüero’s message that ‘The GOAT’s Have Arrived’ aims to place this current Argentina crop among the best sides ever.

 

After winning the same tournament in 2021, Argentina went on a 36-game unbeaten run, before their World Cup crowning glory in Qatar against France a mere 18 months later.

The reigning World Champions are in Florida to defend their Copa America crown and cement themselves as one of international football’s Greatest Teams of All Time.

Stake took full advantage of the situation to make a splash stateside by creating and executing a one-of-a-kind marketing stunt in collaboration with Press Box PR.

The campaign has proved a huge hit on social media.

The hero image of Agüero overlooking Biscayne Bay with two goats in tow has smashed the 1 million likes barrier on Instagram, attracting more than 9 million impressions. It is now the second most liked SoMe post in Stake’s history.

The viral campaign starred the former Barcelona forward in a striking Stake-branded Argentina jersey, with his four-legged companions draped in similar attire.

 

 

“Stake are not only leaders in entertainment, but also break records, as it was in this campaign. I like participating in their marketing campaigns as they are creative and fun, and value their ambition with the Latín American market,” said Agüero.

“There’s a big expat community in Miami of Argentinians, and many other Latin Americans who support our side.

“With Leo [Messi] playing in the local Inter, that sentiment grows even more. But there are a lot of Mexicans, Colombians, Venezuelans too,” he added.

Latam is a strategically important market for Stake. The operator opened a new hub in Bogotá earlier this year following its successful launch in Colombia.

The company has also announced ambitious hiring plans in the region, aiming to recruit more than 50 talented individuals throughout Latin America by the end of 2024.

“Stake’s fanbase is just as passionate as supporters of the Argentina national team,” said Dom Rae, Sponsorship Manager at Stake.

“We want to create an intrinsic connection with our players, and it’s rewarding to see such an overwhelmingly positive reaction to this totally unique campaign online.”

 

 

“We are glad to have one of the Greatest of All Time as part of the Stake family, with Sergio as a Stake Ambassador,” he added.

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Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

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Catena Media Announces Board Changes

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Catena Media’s board of directors announced the appointment of Stephen Taylor-Matthews as non-executive director and the departure of Øystein Engebretsen from the board of directors.

Based in London, Stephen Taylor-Matthews is a tech entrepreneur, executive advisor and investor with over two decades of experience in online gaming, sports betting and data analytics.

He is the founder of Polynate, an AI-first company delivering next-generation sports engagement solutions, and has worked at Underdog Fantasy, GoatGaming and Betgenius in previous roles.

Stephen Taylor-Matthews commented: “Catena Media is in a transformation phase and I’m excited to be joining the board at this juncture and to contributing my industry expertise and insight.”

The appointment coincides with the departure from the board of Øystein Engebretsen, who has served as non-executive director since September 2018.

Erik Flinck, Chairman of the Board of Directors, said: “Øystein has made a valuable and important contribution to Catena Media for more than six years. I warmly thank him for his efforts and wish him well in his current and future ventures. At the same time, I am delighted to welcome Stephen Taylor-Matthews to the board. His experience and expertise will be a valuable asset for Catena Media as we move forward.”

Stephen Taylor-Matthews’ appointment will become effective once all necessary filings are made with the Malta Business Registry, and his term will run up until the end of the next annual general meeting, in accordance with the Maltese Companies Act and Catena Media’s articles of association.

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Endorphina Partners with R. Franco Digital to Expand Reach

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Endorphina Partners with R. Franco Digital to Expand Reach
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The leading online slot games provider, Endorphina, has announced a brand-new partnership with R. Franco Digital, a renowned manufacturer of AWP machines. This collaboration allows Endorphina to expand its reach in the Spanish and Latin American markets.

Endorphina is one of the top iGaming software providers for the B2B market, developing online slots that cater to a wide range of slot enthusiasts. Over the years, the provider has established itself as one of the most innovative slot suppliers in the industry, dedicated to expanding its products to players worldwide.

Zdenek Llosa, Senior Partnership Manager at Endorphina, said: “We are genuinely excited to join forces with R. Franco Digital, a trusted name with a rich legacy in the Spanish and Latin American gaming world. Partnering with a platform that shares our passion for quality and player satisfaction is truly inspiring. Together with the R. Franco team, we look forward to creating memorable, fun experiences that bring joy and excitement to our shared communities across Spain and LATAM. This collaboration feels like the beginning of something truly special.”

Franco Digital, a subsidiary of the Recreativos Franco Group, has been known for providing its customers with the best turnkey solutions for over 50 years. As a pioneering manufacturer of AWP machines, R. Franco Digital is founded on an innovative company culture that uses the best methodologies and technologies available, working with talented and disruptive people to deliver the best solutions.

“At R. Franco Digital, we are always striving to enhance our platform with innovative, top-quality content that resonates with our audiences, particularly in Spain and Latin America. Partnering with Endorphina allows us to bring a fresh, engaging catalog of games to our players, combining our platform’s power with Endorphina’s creativity and expertise. This collaboration underscores our commitment to delivering premium gaming experiences tailored for Spanish-speaking markets,” said Javier Sacristán, International Business Director of R. Franco Digital.

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