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EURO 2024: Betting Brits short on patriotic punts as Southgate’s men struggle
- Just 20% of UK bets on EURO 2024 back the Three Lions, according to Entain.
- Portugal tops the charts as the most patriotic nation with 60% of home bets on 2016 winners.
27th June: Just one fifth of UK fans betting on EURO 2024 are backing the Three Lions despite England securing the #1 spot in Group C, new data from Entain shows.
In an analysis of UK and European sports betting data on the tournament so far, the global sports betting and gaming group reveals that Portugal is the most patriotic nation, with 60% of Portuguese punters backing their own team, followed by Spain (49%), Germany (44%), and France (30%).
Over three quarters (76%) of patriotic punters in Portugal are betting on their Captain and international football royalty, Cristiano Ronaldo, to take the mantle as the tournament’s top goal scorer – despite not yet having scored a goal. No other country is close to this level of patriotism, as Ronaldo also comes out on top for fans in Germany (22%) and Austria (20%). However, 25% of UK fans are still backing the home team’s Captain, Harry Kane, above the likes of Ronaldo and Kylian Mbappe.
The most bet-on match of the tournament so far has been on England’s opener against Serbia, where the rising star of English football, Jude Bellingham, secured the only win so far for the Three Lions.
In a deeper dive of its UK sportsbook (Ladbrokes and Coral), Entain can also reveal:
- The percentage of outright bets on the England team to take home the trophy has decreased from 21% in 2021 to 13% in 2024 – further indicating that Brits have lost faith in their home team after failing to rouse fans in the Group stage.
- A more open tournament compared to EURO 2020, with 21% of outright bets on England, and 22% on Italy. Hosts Germany have attracted 14% of outright bets, with France, England, Germany and Spain on 13% each.
- The number of outright bets placed by UK customers has more than doubled (121%) for EURO 2024 compared to the same period in 2021, reflecting heightened engagement amongst football fans and greater confidence in their predictions on the final result.
Jamie MacDonald, Head of Sportsbook Analytics at Entain, said: “There is no denying that the Three Lions have had a lacklustre start to EURO 2024. That’s exactly what we’re seeing in the betting data – a huge contrast to the most patriotic nations of Portugal, Spain and Germany, where fans are backing their home teams.
“Can England turn their nation around and bring it home? It’s all to play for as England enters the Round of 16 this weekend and hopes to ignite the pitch. We love seeing our customers excited, having fun, and being entertained – that’s what this tournament is all about.”
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Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
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Tom Horn Takes Players on a Hold & Win Adventure in Max Gold. Exploring the Unknown
Tom Horn Gaming invites bold adventurers to join Max Gold, the fearless explorer, as he delves deep into faraway lands, seeking hidden treasures, legendary jackpots, and mysteries waiting to be uncovered.
With an array of exciting features, including the Hold & Win bonus game with jackpots and respins, shatter mode with increasing multipliers, stake booster, and bonus buy, Max Gold. Exploring the Unknown promises endless excitement and fantastic winning opportunities.
Unleash the Power of the Hold & Win Bonus Game
Played across a 5×5 gaming board, Max Gold. Exploring the Unknown offers 35 paylines. At the heart of this action-packed adventure is the Hold & Win bonus game, which is triggered by landing three Bonus symbols. In this feature, base game symbols vanish, making way for respins and hefty cash prizes.
Players start the Hold & Win bonus game with 3 respins. Each new symbol resets the counter to 3, extending players’ chances of landing fantastic rewards. All bonus symbols pay out exclusively during this bonus round and remain fixed on the reels throughout.
Cash symbols can award prizes ranging from 1x to 50x the player’s bet. Additionally, Jackpot Mystery symbols offer a shot at one of the game’s four jackpots: MINI, MINOR, MAJOR, and the coveted GRAND Jackpot. At the end of the HOLD & WIN bonus game, all cash and jackpot prizes are tallied to determine the total win,
For those who can’t wait to jump straight into the action, the Bonus Buy feature allows players to instantly trigger the Hold & Win bonus round for 60x their stake.
Higher wins with Stake Booster and Shatter Mode
Max Gold adds an extra layer of excitement with shatter mode and stake booster, amplifying players’ chances of bigger wins and giving them more control over their stakes.
The Stake Booster multiplies the player’s total bet by 1.5x, adding more Bonus symbols to the reels and increasing the likelihood of entering the bonus feature by an impressive 300%. This mode keeps the adrenaline pumping, offering a heightened chance of hitting big wins.
The game also features the shatter mode, which activates after any win lands on the reels. Winning combinations shatter, making room for new symbols and potential further wins. Players can enjoy up to four consecutive shatter rounds, with a multiplier increasing after each round, up to a maximum of 4x.
Max Gold: The Start of a New Adventure
“Max Gold isn’t just another character, he’s the heart of an epic adventure that players will continue to experience in future instalments. With his Indiana Jones-like persona, Max embodies the thrill of exploration and discovery, which we believe will captivate players as they embark on exciting quests for hidden treasures,” said Katarina Slaninova, Head of Marketing at Tom Horn Gaming.
Max Gold. Exploring the Unknown promises to captivate players with its engaging features, vibrant visuals, and excellent gameplay. With its medium volatility, the game strikes a perfect balance for players who enjoy a mix of frequent payouts and substantial rewards, with every spin unlocking bigger treasures.
The game goes on general release on 7 November.
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Spinomenal strengthens Demi Gods series with Book of Demi Gods VI title
Leading iGaming content provider Spinomenal has taken its Demi Gods series to new heights with the launch of its Book of Demi Gods VI.
This Spinomenal tale takes place in the Ancient Asgardian Realm amongst golden halls and vast landscapes. Players must join a courageous battle between the legendary powers as Thor, Loki, Odin, and Freja battle for dominance. Mystical and atmospheric soundtrack adds to the atmosphere on the reels. A silver battle shield represents the Wild symbol and counts as any symbol except free spins symbol – five wild symbols on a winning line will pay bet per line x300.
Yggdrasil, the World Tree, acts as the Free Spins symbol and when three or more full-sized scattered symbols will trigger the free spin feature. Each time players discover the free spins symbol they will move onto the next consecutive free spins feature.
The first Free Spins feature comes in the form of Loki for the Winning Symbols Respins feature. This mode ensures that all winning combinations reward a respin, with the winning symbols staying in place as non-winning symbols are removed and replaced with new ones.
Second up is Thor for an Extra Wilds feature. During this free spins mode, as the reels are spinning, three to five extra wild symbols will appear on the slot to boost winning chances. Five wild symbols on a winning line will pay a bet per line x300.
The penultimate feature is depicted by Freja and is Shifting Reels Respin. In this round, after each win the game will trigger a free respin where all the reels move one row down and a new row on top will be revealed
The final stop is alongside Odin for Stacked Wild Respins where each time a stacked wild symbol lands fully on the reel a respin will be triggered.
Spinomenal CO-CEO, Omer Henya commented: “Our latest Asgardian slots adventure is the sixth in our Demi Gods series and it is a worthy addition to our portfolio. The multiple features that players can reach with Free Spins symbols ensure this an otherworldly triumph.”
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