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Must Know About Peru Gambling Market 2024

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Peru’s Gambling Market: Regulation and Growth

Peru goes down as one of the most regulated gambling countries in South America. This development came after more than four decades for many political leaders, and gaming companies, both online and land-based, to convince the not-too-interested Peruvian population of adults to embrace the concept. We will briefly examine the rise of the country’s gambling market in the wake of internet penetration and the role of the COVID-19 pandemic in accelerating its expansion.

Peru’s Regulatory Framework and Contribution

The casino and gambling sector in Peru is regarded as a success —to a large extent— due to clear regulatory standards set by the authorities, and are easy to carry out. The effect of this development became:

  • Massive inflow of investors —both foreign and domestic;
  • More revenue as a result of cash inflow;
  • Development of a transparent legal structure. 

Now, companies can operate with full confidence, and players know that their data is in a secure environment.

The Scope Of The Gambling Industry and Growth Curve

The gambling market in Peru is dominated by popular and traditional games like lottery and slot machines. Online gaming started gaining more popularity towards mid-2010 and was given more launch by the COVID-19 pandemic. The result of this gambling bull run is that both the online and offline gambling services have recorded enviable market figures since then.

Peruvians now enjoy online casinos and sports betting, which have dominated the gaming space. The older generation enjoyed the traditional game formats such as lottery and bingo.

Digital Connectivity: Effect of the Internet on the Peruvian Gaming Population

In recent times, the South American country has made huge strides in the areas of promoting internet connectivity and integrating the latest technological innovations. These tech strides have been significant for businesses in several sectors, with a special focus on the online gaming sector.

The country boasts over 40 million working phone lines and over 23 million of its 34 million male population are registered members of different social media networks. This means that over half of the Peruvian population has access to the Internet.

With this internet access, many Peruvians can now access more goods and services and explore many online gaming platforms from the comfort of their homes. The government of Peru is also not relenting with its pro-digital projects. They are expected to expand the reach of internet connectivity to promote economic growth and social change.

Traditional and Online Gambling in Peru

In this section, we will share a brief overview of the Peruvian gaming sector, both digital and land-based.

Brick and Mortar Gambling Sector In Peru

The Peruvian government reports that the country has 327 active physical operators, most of whom are based in Lima, the nation’s capital. This sector may not be easily ignored by the government, especially since before the COVID-19 pandemic, it offered direct employment to over 87,000 Peruvians, with others employed directly, numbering over 25,000. 

Operators in this sector — whose services generate an annual turnover of USD 1.3 billion — are highly valued by the government for the reasons mentioned above, especially for their domestic nature.

Online Gaming Sector

The whole world, except for Latin America and Peru, was shocked by the surging popularity of online gambling services. One can have a glance at the brands in the industry on reputable sites like universitario.com.pe. Here, you can explore a list of legalized betting sites in Peru.

Here are some facts about the country’s online gaming industry:

  • 86 foreign brands and 29 domestic brands serve the Peruvian market;
  • Online sports betting is the biggest driver of this industry;
  • Football is the most patronized sports betting market in the country, followed by esports and basketball.
  • The online gaming industry is estimated to have an annual turnover of over USD 1 billion.

Since Peru legalized sports gambling, the country’s lawmakers have been working to ensure that this digital transition benefits the government without stifling the gaming companies based in and out of the country.

Latest Gambling Regulation In Peru 

The government of Peru has a new regulation framework that came into force in February 2024. Attention has shifted from physical gaming brands to online ones, and sports betting — as expected — is the face of the new reviews. The latest laws made some provisions, and they include:

  • Gaming brands must update their technical standards and comply with certification requirements.
  • Current gaming brands must apply for authorization without closing down or pausing operations;
  • New gaming companies must seek approval and certification before they can commence operations.

The Directorate General of Casino Games and Slot Machines (DGJCMT) is responsible for all licensing, compliance, and enforcement in the Peruvian territory. It is also in charge of managing player protection and ensuring that brands adhere to legal standards.

Prospects For The Gambling Industry In Peru

Peruvian authorities have made known their concerns, and one is ensuring ‘fair play’ between local and foreign gaming brands in the country in the aspect of taxation. The new laws, which came into force by April 2024, slapped a 12% tax on net profits for the licensed companies.  

The expected outcomes from this move include:

  • More revenue for the government;
  • Better consumer protection via responsible gaming reforms;
  • Accelerated economic growth and job creation;
  • Interaction of foreign investment.

This comes with a long-short term plans about sharing the revenue generated from gambling taxes to public service. This means that sectors such as tourism, sports, and mental health services will get more allocation while actors like education, health, and social programs will be funded on a long-term basis.

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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification

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Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.

This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.

The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.

“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.

In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.

ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.

 

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Almedia Hires 17 New Staff Fuelling Exponential Growth

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– Powering the next generation of rewarded user acquisition  – 

 Almedia, the data-driven platform engineering the future of mobile gaming user acquisition – today proudly announces a major hiring wave which includes over 17 people from leading global tech and gaming brands. The new hires are essential to Almedia’s ambitious strategy for achieving exponential growth across Europe and Northern America over the next 12 months.

The new team members will join an already established team, based in Berlin, with a current headcount of 80, supporting a global client base of mobile game developers and publishers. The expanded team joins established departments including product development, marketing, account management, fraud, and talent acquisition. The 17 new hires will drive Almedia’s core mission: elevating user acquisition to new heights and engineering the future of intelligent engagement.

Moritz Holländer, Chief Executive Officer and Founder at Almedia, commented: “Since 2020, we’ve been at the forefront of rewarded user acquisition, and our services and results are being embraced by the global mobile gaming industry, by companies such as Playtika, SuperPlay, Plarium, and Monopoly Go. Team Almedia is witnessing real-time exponential demand for its rewarded UA services, hence we have a robust scaleup roadmap in place to help us manage demand.”

He added: “What we’ve proudly achieved in four years is quite remarkable. With zero funding, a highly profitable organisation, we are humbled to be assembling a true dream team for the global mobile gaming industry. We are thrilled to welcome the latest waves of new hires to the team, which will help us to further establish our brand as the most credible, data-driven rewarded user acquisition company in the world.”

 

The new hires include

  • Andrey Shilin, Lead Product Manager
  • Holly Pickerell, Workplace and Culture Manager
  • Sabina Halilovic, Fraud Analyst
  • Alexander Rasch, Senior Finance Manager
  • Alisson Paschoal Hausmann, Senior Mobile Developer
  • Anthony Clement, SEO Manager
  • April Chen, Senior Customer Success Manager;
  • Benedikt Roth, Lead User Acquisition Google Ads Manager
  • Caroline Sobkow, Talent Acquisition Partner
  • Federica Stiscia, Senior Gaming Partnership Manager
  • Marc Hammes, SEO Manager
  • Mapa Vega, Senior Talent Acquisition Partner
  • Pablo Herranz, Senior Talent Acquisition Partne
  • Ravisankar Chinnam, Senior Frontend Developer
  • Kutay Akalin, Data Scientist
  • Aleksei Smagin, Junior Affiliate Specialist UA
  • Neil Laverty, Senior Customer Success Manager

Almedia currently has a range of positions open across operations, talent, product, marketing and more. To learn more about careers at Almedia, visit the jobs section on the website.

 

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Huge Jackpot at King Billy Casino: C$3,658,306!

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This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global
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King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!

Because, we are talking about C$3,658,306.

This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.

King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.

A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.

About Games Global

Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network. 

About King Billy Casino

Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.

 

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