Burnley Football Club has confirmed that 96.com will feature as the Official Front of Shirt Partner for both the men’s and women’s teams as part of a two-year deal.

As a premium sports and gaming entertainment platform, 96.com hosts Casino, Virtual, and Online Betting services and has become one of the industry’s fastest-growing platforms. Established in 2019, 96.com continues to demonstrate a fan-first mentality providing users with a premier gaming experience globally.

96.com will be represented on the front of the Club’s home, away, and third kits for the 2024/25 season as the Clarets fight for promotion back to the Premier League. The partnership will also earn 96.com prominent branding assets across other physical, digital and social media assets.

Stuart Hunt, President of Business Operations at Burnley Football Club, said: “We are excited to welcome 96.com as our Official Front of Shirt Partner. We are impressed by their dedication to innovation, customer satisfaction, and responsible gaming.

“96.com have invested a record commercial fee for Burnley FC while playing in the Championship. With their support, the Club will be able to further invest in the Club’s infrastructure and football ecosystem, creating the best possible product on and off the pitch.

“The premium sports and gaming entertainment platform are the latest of several global partners to join the Burnley FC family, highlighting the Club’s commitment to becoming a global and innovative brand.”

A 96 .com spokesperson said: “We’re delighted to announce our two-year partnership with Burnley FC, a deal that signals our arrival as a major player on the UK sports and gaming entertainment market.

“96 .com’s exponential growth and success in recent years is testament to our fan-first approach that delivers the No.1 betting experience for sports fans. We firmly believe in the Club’s future vision and can’t wait to support the team next season on their quest to return to the Premier League.”

The Clarets 2024/25 home kit will be available to purchase online and in-store this month.

The Malta Gaming Authority (MGA) has issued a reminder to licensees regarding the necessary compliance procedures for outsourcing activities related to material supplies, critical supplies and key functions.

According to the Gaming Authorisations and Compliance Directive, licensees must adhere to the Policy for Outsourcing by Authorised Persons. Licensees are required to notify the MGA within 30 days when outsourcing material supplies.

For outsourcing activities deemed to be critical supplies or critical services, prior approval from the Authority is mandatory. This approval must be secured before entering into any agreements, MGA said in a statement.

Outsourcing requests should be submitted through the “Operational – Outsourcing Arrangements” application on the Licensee Portal. Key Function applications need to be submitted directly by the respective Key Person via the “Personal Portfolio” on the Licensee Portal.

Furthermore, if licensees require the MGA’s formal approval for any outsourced business arrangements with third parties, known as “Shared Conduct Agreements,” a specific procedure must be followed to obtain this approval.

Singular, an international iGaming software provider and part of Flutter Entertainment, has been awarded ‘Best Gaming Online Betting Platform of the Year’ at the recent Malta’s Gaming Excellence Awards (MiGEA), an annual event that celebrates companies and individuals for their continuous contribution to growth, innovation, and accomplishments within the iGaming industry.

This is the second award that Singular ever received from MiGEA, as the company previously won the ‘Best iGaming Technology & Media Provider of the Year’ award at the 2022 ceremony. In addition to this year’s award, Singular was also nominated in two other categories in 2024, ‘Best Gaming Technology Provider of the Year’ and ‘Best Omni-Channel Provider of the Year’.

“We are honored to be recognized with such a prestigious award at the recent MiGEA ceremony. This achievement is a testament to our team’s hard work, and it serves as great motivation to continue investing in our iGaming platforms and give the brands we support a competitive edge at all times,” comments Phil Garner, Singular’s Managing Director. “We’re all proud of this recognition and are looking forward to even greater success for both Singular and Flutter Entertainment.”

As a Flutter technology provider, Singular is also part of the Flutter Edge, the Group’s distinctive, global competitive advantage across talent, technology, product and capital. This enables a great exchange of knowledge and expertise across teams, brands, and even divisions, and allows Flutter brands to remain at the forefront of the industry with their platform solutions.