Indian games are now increasingly getting more recognition for seamlessly blending mythology and tradition, which offers players a culturally rich experience. These games weave together ancient narratives and art with modern gameplay, resonating deeply with players and elevating India’s standing in global game development.

One standout example is the highly anticipated Indus Battle Royale by Pune-based SuperGaming, which has garnered over 11 million pre-registrations on Google Play. The Indo-Futuristic game is set in the distant future on the island of ‘Virlok’, which was once home to an ancient race of intergalactic explorers, ‘the Yaksha’. Players assume the role of Mythwalkers in search of the rare resource ‘Cosmium’.

For any battle royale, Avatars are integral to providing immersive gameplay as they allow players to choose their unique styles and skills. In Indus, Avatars are inspired by Indian history, mythology, and culture, each with its own captivating backstory. Despite their standardized functions, they come in diverse forms, enabling Mythwalkers to select models that best fit their preferences. Here is a glimpse into the fascinating legends behind the Avatars of Indus:

1. Adi and Adya

Series: Challenger

Background: Adi and Adya are the inaugural standard-issue Avatars, crafted after billions of credits and countless hours of research and development. Designed to embody and cater to the competitive spirit of Mythwalkers, they represent the cutting-edge technology that defines the Indus Battle Royale experience. These Avatars are chosen by those looking to balance efficiency with style.

2. Null and Void

Series: Explorer

Background: Null and Void are the initial prototype models that successfully landed on Virlok. Their utilitarian design reflects their age. Despite the creation of more sophisticated models, their charm and reliability make them a common choice for Mythwalkers. They symbolize the call of the infinite void, daring Mythwalkers to venture into the deepest secrets of the Cosmos.

3. Diya

Series: Yaksha Vintage

Background: Diya represents a connection to the happier times on Indus. This vintage icon has been revived with the hope of rekindling the past’s joy and celebration. Her design serves as a tribute to the rich cultural heritage of the ancient Yaksha race.

4. Neo Yash

Series: Yaksha Culture

Background: Neo Yash showcases the cultural values and aesthetics that were integral to Yaksha life. This Avatar embodies the fashion and artistic expression native to Indus, providing a glimpse into the cultural richness of the Yaksha civilization.

5. Rana and Arya

Series: Yaksha Glamour

Background: Known as a celebrated entertainer and dancer, Rana was the headline act of a traveling dance troupe. However, classified documents reveal that his glamorous public persona masked his true role as an elite agent working covertly for the Yaksha Council.

Similarly, Arya was renowned as a performer and master thief who used her performances as a cover for infamous heists. Despite appearing to reform, her continued collaboration with Rana hints at ongoing involvement in clandestine activities.

6. Heena

Series: Indus Icon

Background: Modeled after India’s well-renowned Olympic shooter, Heena is the greatest living bounty hunter in the Indus universe. Frequently summoned by COVEN, an intragalactic syndicate, the sharpshooter is called upon when Mythwalkers need exceptional skill or more often than not, a miracle.

7. Mor-ni

Series: Yaksha Heroes

Background: A legend in exile of the Champions Conclave, Morni is the rare female representative of the Immortal Peacock. Her indomitable will, tenacity, and deadly grace in combat have made her one of the most formidable warriors in Indus.

8. Mech Balika

Series: Indus Automata

Background: Originally a marionette in a theater run by automatons, Mech Balika’s design is inspired by the Rajasthani “Kathputli” string puppet. It remains unclear how or why she became a renowned combat unit, considering the Yaksha’s reluctance to weaponize their robotic creations, viewing it as a loss of innocence.

9. Pokhran

Series: Indus Automata

Background: Developed by the famous Indian scientist Homi J. Bhabha, Pokhran units were rescued by the Yaksha and widely deployed across Virlok. They powered the planet’s most remote corners and facilitated progress. Eventually, their resilience caught the attention of a Mythwalker who captured an intact unit, leading to the creation of this Avatar.

10. Sir-taj

Series: Indus Automata

Background: Sir-Taj is a technological marvel, representing the Yaksha’s deep reverence for their heritage. Universally adored on Indus, he has regained celebrity status among Mythwalkers due to his antics and viral videos on the internet.

InnoGames GmbH today announces the appointment of Sebastian Goldt as its new Chief Marketing Officer (CMO). Goldt is being promoted from his previous position as Director of Growth and succeeds Felix Janzen, who will be taking on a new challenge outside the games industry.

Goldt will take over responsibility for all marketing activities and ensure that the developer and publisher of hits such as “Tribal Wars” and “Forge of Empires” continues to expand its position among the leading German games companies. Goldt will report directly to CEO and co-founder Hendrik Klindworth.

“Sebastian has been an important part of our team for over 12 years and has developed into a real pillar of our marketing department. His achievements in the development and introduction of future-proof tracking systems and his success in building effective teams in the areas of user acquisition and growth are particularly impressive. We are absolutely convinced that Sebastian is the perfect successor to Felix. We are very much looking forward to working with him to optimally market our 9 live games and the titles in our development pipeline,” commented CEO and co-founder Hendrik Klindworth on the personnel decision.

Goldt added: “Felix and I worked very closely together for a long time and achieved great results for InnoGames. I am therefore sad to see him go. At the same time, I am of course very pleased about my new challenge and the trust that has been placed in me. The internal conditions for my start in the new position could hardly be better: We have an incredibly dedicated and experienced marketing team, very successful games on the market and promising titles in the pipeline. However, these tremendous assets come up against an increasingly difficult marketing environment. The key to success will be to continue to align marketing in such a way that player acquisition is ensured – and at a reasonable cost. This will be my focus for the foreseeable future.”

Sebastian Goldt has been with InnoGames since 2012. After successfully completing a Master of Science in Industrial Engineering at the University of Applied Sciences Wedel, he initially took up a position as Project Manager Information Management at Hamburg-based RETC GmbH. Around two years later, he moved to InnoGames as Product Marketing Manager, where he gradually worked his way up to become Head of Performance Ad Networks, Marketing Director Business Development & Performance Channels and – finally – Director of Growth. After just under a year, he has now been promoted from this position to Chief Marketing Officer.

Sponsorlytix™, an AI-powered big data sponsorship analytics and tracking platform, is set to revolutionize how organizations in the esports and gaming ecosystems measure sponsorships. We proudly announce the official launch of our closed beta on July 1, 2024.

At its core, Sponsorlytix harnesses the power of artificial intelligence (AI), machine learning (ML), and computer vision to provide unparalleled insights, enabling sports clubs, organizations, governing bodies, esports and brands to maximize their sponsorship investments and achieve unprecedented ROI.

Sponsorlytix is poised to disrupt the sponsorship landscape with its state-of-the-art analytics tools, specifically designed for the esports and gaming ecosystem. By leveraging advanced AI, ML, and computer vision technologies, Sponsorlytix helps brands accurately assess the impact of their sponsorships in real time, across various tangible and intangible assets.

Sponsorlytix Products

Sponsorlytix offers two powerful products tailored to the esports and gaming industry:

1. Sponsorship Dashboard: This tool tracks, detects, and measures an esport or gaming organization’s sponsor’s brand value across 10 assets, including esports tournaments, leagues, streaming, social media, traditional news media, naming rights, and more.

2. Tracking Portal: This tool specifically tracks and detects brand logos, placements, and locations across various esports contexts and also tracks gaming analytics and data.

Product Features
Real-Time Data Tracking: Monitor sponsorship performance in real-time, enabling agile decision-making and strategic adjustments.
Esports Big Data: Leverage comprehensive sports tracking, scoring, and real-time data analysis.
Gaming & eSports: Track, detect, and measure performance in eSports tournaments and leagues.
Computer Vision & AI: Hundreds of models and data sources trained and deployed to enhance analytical capabilities..
“Sponsorlytix is poised to transform the way esports organizations from the amateur to professional level approach sports sponsorships,” said Omar Al Raisi, Founder & CEO of Sponsorlytix. “Our platforms, built on the foundations of AI, ML, and computer vision, provide the clarity and precision needed to navigate the complex world of sports sponsorship, empowering sports organizations and brands to make informed decisions and drive significant value from their investments.”

Behind The Scenes Success before Launch

Sponsorlytix partnered with the Bol Open in Croatia and the Women’s Tennis Association (WTA) as a data partner, conducting significant behind-the-scenes work on internal testing of their systems. This collaboration showcased Sponsorlytix’s capabilities on a global stage, with visibility in over 100 countries through major broadcasters including beIN Sports, Eurosport, Azam Sports, HRT, TV Asahi, and more.

Additionally, Sponsorlytix has partnered with African Lyon Football Club in Dar es Salaam, Tanzania, to track and measure the impact of their sponsorships. African Lyon was provided with precise insights into their sponsorship performance, enhancing their ability to attract and retain sponsors.

Moreover, Sponsorlytix has worked with The Sports Journal on several investigative articles, serving as a data provider. This partnership showcased Sponsorlytix’s ability to deliver comprehensive and detailed data, supporting in-depth sports journalism. Collaborating with media publishers and broadcasters remains one of the top priorities for Sponsorlytix.

Funding and AI Model Developments

Sponsorlytix was built mostly by bootstrapping, with only a small pre-seed round funded by family and friends, with additional personal investment from founder Omar Al Raisi. These funds were instrumental in research and development, leading to the creation of proprietary models that set Sponsorlytix apart in the market.

Sponsorlytix is now developing hundreds of new AI models and is in the R&D phase of a groundbreaking model that will revolutionize a particular sport. Details about this exciting development will be revealed soon. Additionally, Sponsorlytix is looking to raise its seed round to further enhance its platform and expand its market presence. This funding will support continued innovation and the scaling of operations to meet the growing demand for sophisticated sports sponsorship analytics.