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ComeOn Group launches betting game “MILLEN” in collaboration with Splash Tech

Published

6 months ago

July 2, 2024

Reading Time: < 1 minute

Tier 1 operator ComeOn Group is thrilled to announce the launch of ‘MILLEN’, a groundbreaking betting game, where players can win a million SEK by making nine correct betting selections on the most popular games of the week. ‘MILLEN’, launched in Sweden on the group’s flagship brand ComeOn!, is supported by a renewed agreement with technology partner Splash Tech. The successful collaboration that began in 2022 is now being extended to include the Swedish market and further strengthens ComeOn Group’s focus on leveraging innovative technologies to continually improve and expand its sports offering.

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and the new exciting betting game ‘MILLEN’.

‘MILLEN’ invites players to win up to 1 million SEK by answering nine questions related to goals, cards, and corners in upcoming football matches, promising to captivate a vast audience of football enthusiasts.

Sherwin Jarvand, Chief Data Officer at ComeOn Group said: “The introduction of ‘MILLEN’ will enhance our product portfolio and will strengthen our commitment to providing secure and first class gaming experiences to our players. Our partnership with Splash Tech goes from strength-to-strength and we are excited to engage with the football community and offer a fun, dynamic way to enjoy sports betting.

Adam Wilson, CEO of Splash Tech said: “We are delighted to partner once again with ComeOn Group for the launch of ‘MILLEN’. Our collaboration underscores our shared commitment to innovation and delivering cutting-edge experiences for sports fans. ComeOn Group has been a pleasure to partner with since our initial launch in 2022 and we look forward to many years of continued success.”

Related Topics:ComeOn Group partnership Splash Tech

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.