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GALA BINGO AMPLIFIES PARTNERSHIP WITH ITV’S THE CHASE WITH LAUNCH OF A NEW ONLINE HUB ‘THE CHASE PLACE’ AND A THE CHASE THEMED COMPETITION
‘The Chase Place’ will feature exclusive games, content, and a bespoke Crack the Code competition where consumers can enter to win money-can’t-buy The Chase themed prizes
Entain owned bingo brand Gala Bingo has launched ‘The Chase Place’, a new and exclusive online hub in partnership with ITV’s The Chase. Live on 1st July, this campaign celebrates Gala Bingo’s successful long-running official sponsorship of the flagship ITV game show as it enters its eighth year.
‘The Chase Place’ landing page hosted on the Gala Bingo website will offer players exclusive games and content, including slots, ‘slingo’, bingo, and new live game, all based on one of ITV’s most popular game shows, The Chase. The online hub will also host a blockbuster competition which will be live for three weeks in July, offering gamers the chance to win major money-can’t-buy The Chase themed prizes, only available through The Chase Place.
The competition will run with a ‘crack the code’ mechanic in which videos of popular Chasers will appear on a dedicated landing page. Emulating The Chase, users will be presented with multiple-choice general knowledge questions. Players will then need to use their chosen answers to form a unique code; if the questions have been answered correctly to form the right code, the player will be entered into the prize draw for a chance to win. There will be a new series of questions uploaded each week for three weeks, giving players multiple chances to enter and win The Chase themed prizes.
First prize is an exclusive all expenses paid The Chase studio tour and meet and greet with a Chaser. The lucky runner up will win the opportunity to have a Chaser on their quiz team at the ‘Gala Bingo x The Chase Ultimate Quiz Night’ event which will be hosted in Manchester in August. Additional prizes include Gala rewards such as bingo tickets and free spins.
Gala Bingo will be promoting the competition and its unique prizes across multiple platforms, including digital and print advertising. The nationwide campaign will culminate with an in-person PR activation for the partnership, ‘Gala Bingo x The Chase Ultimate Quiz Night’. The event will be a bookable experience held in Manchester on 8th
August, offering consumers the chance to test their knowledge against a Chaser. With Anne Hegerty, Mark Labbett and Jenny Ryan in attendance, the prize winner will have a Chaser on their quiz team, whilst consumers will be able to interact with the other Chasers.
Sara Jolly, Head of Brand at Gala Bingo says: “We believe people that love The Chase will also love Gala Bingo, and the new ‘The Chase Place’ presents opportunities for us to reach a significant UK audience, and offer unique experiences for fans of the show that aren’t available anywhere else.
We are delighted to be working with ITV to bring the latest element of our partnership to life through ‘The Chase Place’. The Chase is an iconic show in the UK and we hope that our players, both old and new, will enjoy playing all the new themed games on the site, including cracking the code to enter our competition for a chance to win some incredible prizes.”
Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “ITV’s partnership with Gala Bingo, Entain and The Chase, has been a long running success story. We are delighted to see the new Chase Live game and Gala’s showcase destination at The Chase Place with the chance for players to win amazing The Chase themed prizes. The Chase is on!’
The Chase Place is already live at https://promo.galabingo.com/en/promo/p/home-of-the-chase. The Crack the Code competition will be open for consumers to enter from 1st July 00:01am to 22nd July 2024 11:59pm. Competition entrants must be over the age of 18. UK & ROI. For T&Cs please see https://promo.galabingo.com/en/promo/p/the-chase.
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Kambi Group plc withdraws its 2027 financial targets
Kambi Group plc’s Board of Directors has decided to withdraw its 2027 financial targets.
In February, Kambi commenced a review of the underlying assumptions that formed its 2027 financial targets, which were first communicated in January 2023. Kambi’s 2027 financial targets were: revenue of 2-3x FY2022 levels (i.e. approximately €330 – €500 million) and EBIT in excess of €150 million.
The Board concluded that Kambi has made progress in areas within its control, however, slower than expected progress towards regulation in certain key markets would likely delay revenue from such markets.
Earlier this week, Kambi announced the appointment of a new CEO, Werner Becher. The Board will now focus its attention on providing Becher with its full support in executing on the Company’s long-term strategy and extending Kambi’s lead as the world’s leading sports betting provider.
The Board believes that Kambi should have in place long-term financial targets. Such targets will be evaluated with the new CEO and communicated when appropriate.
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Fast Track wins big at MiGEA 2024
Leading iGaming CRM platform takes home Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year – Simon Lidzén during the awards ceremony.
Sliema, Malta – 4th July, 2024 – Fast Track, a leading CRM platform in the iGaming industry, has been named a major winner at the Malta iGaming Awards 2024 (MiGEA). The event, held at the Hilton Malta, brought together industry leaders, innovators and influencers to celebrate outstanding contributions and achievements within the sector. Fast Track took home four prestigious awards: Best B2B Solution Provider for Casino Operators, Best Innovative Product Company of the Year, Best Player Engagement Partner of the Year and Best Gaming CEO of the Year, presented to Simon Lidzén. Recognition that further highlights Fast Track’s commitment to digitalising the iGaming industry with cutting-edge technology and exceptional leadership.
Simon Lidzén was quick to praise the team, stating, “We’re immensely proud of this achievement, which truly reflects the hard work and dedication of our team. Their unwavering commitment to setting new standards and solving complex industry challenges has been the driving force behind our innovations. We’re excited to continue delivering a platform that drives success and leads the way in our industry. This milestone coincides with our highest ever NPS rating of +85, underscoring our commitment to deliver a world-class experience to our partners.”
Fast Track, recognised as the Best B2B Solution Provider for Casino Operators, stood out by tackling scalability challenges and seamlessly integrating with third-party providers, leveraging real-time data and AI to deliver personalised player experiences efficiently. Winning the Best Player Engagement Partner award underscores Fast Track’s cutting-edge Singularity Model, which enables real-time player profiling to deliver truly personalised content at the right time and through the right channels, setting new industry standards for CRM personalisation.
Fast Track’s proprietary AI technology, in addition to its deep integration with OpenAI, which won Best Innovative Product of the Year, further streamlines operations and increases operator efficiency and player engagement. Simon Lidzén, co-founder and CEO, was named CEO of the Year for his visionary leadership, effective communication and ability to build high-performing teams that have solidified Fast Track’s position as a leader in the iGaming industry.
For more information about Fast Track and their award-winning solutions, visit Fast Track.
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PopOK Gaming Unveils Thrilling New Game: “First Balloon” in the Crash Series
PopOK Gaming is excited to announce the release of an exhilarating new addition to their Crash series: “First Balloon.” This high-flying adventure game promises to take players on a breathtaking journey through the skies, with increasing excitement and enticing rewards as the balloon ascends.
Prepare for an adrenaline-pumping journey with “First Balloon,” the ultimate crash game that challenges players to test their limits and elevate their gaming experience. As the balloon rises, the multiplier increases, offering the potential for incredible rewards. But beware—timing is everything!
“First Balloon” is a game of skill, timing, and nerve, where rewards can be as high as 10,000x the initial bet!
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