Today, Scout Gaming Group (“Compan” or “Scout”) has signed a broadened agreement concerning the delivery of Fantasy Sports products as well as cross sell tools for other verticals for bet365’s US operations.

The initial agreement came in to effect with the launch of various products at the end of Q3, 2023, with Canada and Mexico being added to the renewed agreement.

The contract is effective from Q2, 2024 onwards and will positively impact Scout’s revenue going forward.

Niklas Jönsson, CEO of Scout Gaming Group comments, “The agreement shows the recognition of the relevance of Fantasy Sports and cross sell products in the gaming market”.

Brazilian company is one of the first to receive LOTEP approval

The State of Paraíba, through one of its agencies, LOTEP (Lotteries of the State of Paraíba), recently approved the technology of the Brazilian company Cactus Gaming, after a successful proof of concept (POC).

After an extensive battery of tests and verifications, Cactus Gaming received authorization from LOTEP to provide its services to those interested in operating in fixed-odd sports betting. According to the process registered under number LTP-PRC-2024/00006, the company was officially certified as of February 2024.

This milestone places Cactus Gaming in a select group of companies accredited to provide technology and operate in Paraíba, further raising the level of reliability of its platform. Recognized for its innovation, Cactus Gaming already has certifications under the rigorous GLI-33 and GLI-19 standards, consolidating its reputation as a pioneer in security and integrity in the sector.

With this approval, LOTEP reinforces its commitment to cybersecurity and transparency in the betting market, ensuring a regulated and reliable environment for operators and bettors interested in the fixed-odds sports lottery in Paraíba.

With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.

FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.

FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.

FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.

Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.

“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events. 

Key Features:

Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.

Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed.. 

Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.

With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.

Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.